ATLANTA--(BUSINESS WIRE)--LSN Mobile, a leading mobile media and advertising company dedicated to transforming local media via the mobile channel, today announced its next-generation mobile web product that automatically renders websites appropriately by form factor, optimizing sites for smartphones, tablets, mini-tablets and other mobile devices. Now, local media companies and advertisers are able to take greater advantage of even more inventory as content and advertising are optimized for the device and user.
The new offering, which is currently in process of being introduced by client partners, features enhancements in responsive and adaptive web design and web applications that allow local media companies to customize the look and feel of their mobile website by utilizing a single-solution web product. LSN Mobile also integrates localized information, including real-time weather conditions and movie times, ultimately delivering a distinct look and feel with custom, value-added content, while supporting all devices available.
“More and more people juggle mobile phones and tablets throughout the day, so it’s critical to provide access to the real-time information they’re demanding while optimizing for each mobile device,” said Louis Gump, president and CEO of LSN Mobile. “This solution strikes a great balance between device customization and cross-platform consistency, enabling local publishers to display the right content and ad solutions for their customers. That way, the publishers can build sustainable businesses to support their expanding footprint on these platforms.”
The news of the mobile website comes on the heels of LSN Mobile’s recent announcement regarding the company’s $5 million funding from Atlanta-based Fulcrum Equity Partners, further illustrating LSN Mobile’s commitment to enhancing its product and advertising capabilities, and continuing to expand its local media and affiliate network.
Founded in 2001, LSN has over 200 content providers in 48 states across the country. Through partnerships with leading broadcast affiliates with major networks including ABC, CBS, NBC, Fox, and Univision, the company empowers media companies and advertisers to deliver messaging to local audiences on their mobile phones and devices, through mobile websites, mobile display advertising, text alert sponsorship, mobile marketing campaigns and more.
About LSN Mobile, Inc.
Headquartered in Atlanta, Georgia, LSN Mobile is a mobile media and advertising company that connects local mobile media with consumers and advertisers in uniquely valuable ways. Representing leading affiliates from networks including ABC, NBC, CBS, Fox and Univision, LSN Mobile has the nation’s largest network of local media content and currently offers news, weather, sports and more to millions of mobile users in both English and Spanish. LSN Mobile's "Local News, Weather and More" mobile apps for Android, iPhone, and BlackBerry platforms are among the top free downloadable local news applications. To learn more, please visit www.lsnmobile.com.
