BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Lourd Capital Management, an independent investment advisory and financial planning firm, announced today that it has rebranded as LourdMurray. The new name and branding change reflects the addition of Palmer Murray to the firm as president and co-managing partner.
“While our name and logo will be different, our mission to provide conflict-free investment advice and ensure that there is a complete alignment of interests between us and our clients remains absolutely unchanged,” said CEO and co-managing partner Blaine Lourd. “Since inception, we have worked shoulder-to-shoulder with our clients to intimately understand their needs and create customized wealth strategies to give them the greatest probability of reaching their goals. I look forward to working closely with Palmer and continuing to grow the firm under our new banner.”
Palmer Murray joined Lourd Capital Management in October 2012. Prior to forming LourdMurray, Murray was an executive director in Morgan Stanley’s Private Wealth Management division in Los Angeles for 16 years. Prior to Morgan Stanley, Murray served as a senior vice president with Trust Company of the West. Before relocating to Los Angeles in 1990 to pursue his M.B.A from the University of Southern California, Murray worked in Washington, D.C. for four years, including a position with the Overseas Private Investment Corporation (OPIC). Murray earned a bachelor’s in Economics from the University of Texas at Austin.
“I have known Blaine for a number of years and when the opportunity came along to work alongside him and help build what is truly an independent and unique wealth management firm, I could not pass it up,” said Murray. “Blaine’s approach to wealth management and his passion for putting the needs of his clients above anything else is well known. Being a part of this next chapter of growth for LourdMurray is very exciting.”
Blaine Lourd founded Lourd Capital Management in 2006 with the vision to create an independent wealth management firm that, unlike traditional Wall Street brokerage houses, would not incentivize its managers to sell stocks, but rather align its long-term interests with those of its clients. Often working with athletes and entertainment professionals, among other high-net-worth individuals, the firm acts as a fiduciary, helping clients achieve their goals as well as instilling them with basic financial planning skills.
About LourdMurray
LourdMurray has over $2.5 billion in assets under management and creates investment solutions for a broad base of clients including entertainment professionals, athletes, entrepreneurs, executives and various institutions. The firm ascribes to factor-based investing, a quantitative strategy which focuses on the risk factors that drive returns and helps investors reliably achieve desired outcomes, rather than speculating on individual stocks, taking concentrated bets, or overpaying money managers. LourdMurray is based in Beverly Hills, California. For more information, please visit www.lourdmurray.com.