ATLANTA--(BUSINESS WIRE)--Hooters of America, LLC, today issued a challenge to chicken wing enthusiasts across the nation: Unite on Monday, July 29 to collectively consume one million wings on National Chicken Wing Day. In honor of the national holiday, Hooters locations across the country will offer a $12.99 all-you-can-eat wing deal to help rally fans around one unifying goal.
Each Hooters guest will receive a fill-in-the-blank sticker to proudly boast the number of wings they “put down” in one sitting. Guests are invited to share their personal wing count by posting photos on Twitter and Instagram with the hashtag #StepIntoAwesome. The most awesome Hooters National Chicken Wing Day moments will be featured on www.stepintoawesome.com. The official wing tally will be updated every hour on the Hooters Facebook page.
The holiday will follow the battle of professional eaters who will compete in the Hooters World Wing-Eating Championship event on Thursday, July 25 at 7 p.m. The saucy showdown will culminate where it all began at the Original Hooters of Clearwater, Fla. The world’s top professionally ranked eaters will unite in a grueling 10-minute, all-you-can-eat contest of Hooters world famous chicken wings to win cash prizes and the coveted title of 2013 Hooters Worldwide Wing-Eating Champion.
The stakes are higher than ever before as reigning wing-eating champ Joey “Jaws” Chestnut will defend his title against two female competitive eating sensations: Miki Sudo and Michelle Lesco; both of which bested Chestnut in a rib-eating contest in Chicago, Ill., earlier this year.
“For 30 years Hooters has been known for our legendary chicken wings, we’re inviting amateur and professional eaters alike to help us celebrate National Chicken Wing Day with the ultimate wing-eating challenge for our loyal guests,” said David Henninger, chief marketing officer, Hooters of America. “We hope all Hooters fanatics who cannot join us in Clearwater for the Hooters Wing-Eating Championship will head to their local Hooters on June 29 for their own personal wing-devouring contest in honor of National Chicken Wing Day.”
The Hooters World Wing-Eating Championship tour kicked off in Panama City, Fla., on March 30 with a circuit of wing-eating qualifier events throughout the U.S., including Augusta, Ga., during the Masters Golf Tournament on April 5 with Major League Eater Sonya “The Black Widow” Thomas. This is only the second time the chicken wing eating discipline has been part of a championship circuit to identify and crown an official world champion.
Hooters wing fans can follow the National Chicken Wing Day challenge and the learn details about the Hooters World Wing-Eating Championship finale event through www.hooters.com and the Hooters Facebook page.
About Hooters of America
Hooters of America, LLC is the franchisor and operator of more than 412 Hooters restaurants in 44 states and 27 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Everyone is liberated from the ordinary at Hooters while enjoying great food, fun and uniquely-Hooters service from the iconic Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.twitter.com/Hooters or www.Facebook.com/Hooters.
