SAN FRANCISCO--(BUSINESS WIRE)--Racepoint Group, a global public relations firm at the intersection of influence and action, today announced the release of Racepoint 440, a new micro campaign offering created for small and emerging companies with specific short-term goals. Named after the legendary quarter mile sprint, Racepoint 440 is highly focused, highly efficient and highly targeted program, which combines smart strategy with flexible and efficient tactical execution. Customized and streamlined, Racepoint 440 implements a tailored “sprint campaign” structure around its core strategies:
- Implement an aggressive, targeted social media relations campaign geared towards influencers in niche regions and industries
- Build a local visibility program involving regular networking, event participation, awards and op-ed/byline contributions
- Support overall marketing functions with an engaging social media program to get in front of appropriate audiences on Facebook, Twitter, Google+ and other channels
- Build specialized, lean, teams that know your market and are ready to make a difference
- Leverage all the cool stuff the company is doing to keep the conversation going
“We recognize that business is changing, but we also need to work within certain traditional PR parameters to be effective. We feel confident in walking that line,” says RJ Bardsley, Racepoint Group’s senior vice president and Racepoint 440 lead. “Small companies need to move faster than ever to make their mark. It’s not always important to reach every audience – sometimes it’s important to reach a targeted demographic, geographic area or influencer group – that’s where Racepoint 440 programs come in. You set the mark and we hit it.”
Racepoint 440’s unique ramp-up strategies, single-threading program approach, and core strategies get the conversation started quickly and keep it going strong. With a proven track record in the space and happy clients including 7digital and MokiMobility, Racepoint 440 is now out of beta and available to all breakthrough emerging brands and innovators.
“As a startup, it was critical for us to gain media exposure and reach certain, specific audiences,” said Brad Hintze, vice president of marketing at MokiMobility. “The Racepoint 440 team used a strategic and targeted approach to introduce us to the most influential people in our industry and secure feature coverage, which following a recent announcement, resulted in a 300 percent spike in website visits and 900 percent increase in leads. The 440 program works because it’s efficient and targeted.”
Like what you’ve read? Follow our handles and Tweet the headline. For more information on Racepoint 440, please visit rpg440.com.
About Racepoint Group
Racepoint Group is a global communications firm at the intersection of influence and action. Our seasoned professionals have harnessed the power of print, broadcast, social media and stakeholder management to build communities, drive brand and make our clients leaders. Our counsel is built on research-driven insights to help create and execute nimble campaigns that advance your brand and engage your audiences. Our exploratory nature, work ethic and core competencies in digital marketing, strategic planning, and influencer engagement are reflected in our results. We embrace your mission as our own through a collaborative work style and culture. http://www.racepointgroup.com/
