ATLANTA--(BUSINESS WIRE)--LSN Mobile, a media services company dedicated to the transformation of local media via the mobile channel, today announced that Pascal Racheneur has joined the company as senior vice president of products. An industry veteran who previously managed AccuWeather’s global interactive products, as well as The Weather Channel’s mobile and international products, Racheneur will oversee the strategic development and delivery of LSN Mobile’s technology, products and services.
“Pascal’s global mobile experience is a strategic complement to our already talented team,” said Louis Gump, CEO of LSN Mobile. “During our time together at The Weather Channel, Pascal played a critical role in the cultivation and implementation of mobile weather products, ultimately helping to position us as a driving force in mobile media. Pascal is a visionary leader who is well respected in the mobile marketing industry, and we are pleased to have him on board.”
Prior to joining LSN Mobile, Racheneur was vice president of Interactive Media for AccuWeather where he was responsible for all interactive products – including web, mobile and connected TV – in the U.S. and international markets. While building a first-class interactive media team, Racheneur helped propel AccuWeather into the fastest-growing desktop weather web site in the U.S. and a leading mobile weather brand in the U.S. and across the EU5 markets (France, Germany, Italy, Spain and the U.K.).
Previously, Racheneur spent 10 years at The Weather Channel where, while working alongside Gump, he was responsible for multiple generations of mobile products. He also subsequently led the interactive business for the company internationally, managing the development and execution of web and mobile products for international markets, with a primary focus on Europe and Latin America.
“I am joining an exceptionally talented team that is intensely focused on its customers. Over the course of the coming months, our short-term goal will be to bring to market several new tools for advertisers and publishers to monetize their inventory, extend their mobile reach, and deeply engage their audience,” said Racheneur. “LSN Mobile already has established a successful 12-year history in local media, and I look forward to enabling them to grow stronger with exceptional service for our customer base.”
With nearly 20 years of experience in the mobile industry, Racheneur has held several other positions in the wireless industry, including product manager for CDMA (Code Division Multiple Access), paging, and SMS services for GTE Wireless (now Verizon Wireless).
Racheneur received a bachelor’s degree in economics and social sciences, as well as a master’s degree in economics and business administration from the Faculty of Economics and Business Administration of Namur, in Belgium. Racheneur is fluent in English, French, Spanish, and Dutch, and resides in Atlanta with his family.
About LSN Mobile, Inc.
Headquartered in Atlanta, Georgia, LSN Mobile is a mobile media and advertising company that connects local mobile media with consumers and advertisers in uniquely valuable ways. Representing leading affiliates from networks including ABC, NBC, CBS, Fox and Univision, LSN Mobile has the nation’s largest network of local media content and currently offers news, weather, sports and more to millions of mobile users in both English and Spanish. LSN Mobile's "Local News, Weather and More" mobile apps for Android, iPhone, and BlackBerry platforms are among the top ten free downloadable local news applications. To learn more, please visit www.lsnmobile.com.
