NEW YORK--(BUSINESS WIRE)--Samsung Electronics America, Inc., America’s fastest growing home appliance brand1, today opened the doors to Samsung House, a custom-designed and beautifully appointed home environment in the heart of New York City’s SoHo neighborhood. Open for one week only, visitors will be inspired by a two-floor space featuring a fully operational kitchen and laundry room that showcase the beauty of Samsung’s innovative new products while offering a hands-on experience in elevating the function and style of their home and kitchen.
Hilary Farr, international home designer and host of HGTV’s “Love It or List It,” collaborated with Samsung on the home décor. “The kitchen is the hub of the home, and homeowners today want a space they don’t just live in, but really love. Samsung has found that perfect balance and, in the process, is redefining and setting new trends in home design,” said Farr. “I am wowed by the level of thought and intelligence that goes into even the smallest details on its home appliances – from real metal handles that fit your hands, to controls that are easily reached, to flexible shelves and dividers in the refrigerators – really comes through. Samsung’s stylish design elements fit in seamlessly with any home.”
In conjunction with the opening, Samsung also is forming a new global collaboration with Michelin star-rated and award-winning chefs called Club des Chefs, who are on hand to prepare delicious meals in the Samsung House kitchen. These leaders in the international culinary community will serve as ambassadors and consultants for Samsung, providing input on product design and technological innovation, as well as inspiration for home cooks. Club des Chefs includes some of the globe’s top culinary talent:
- Frank Castronovo and Frank Falcinelli – Frankies Sputino, New York City
- Christopher Kostow – The Meadowood, Napa Valley, CA
- Eric Trochon – Semilla, Paris
- Michel Troisgros – Maison Troisgros, Roanne, France
- Pierre-Yves Chupin – Chef and General Director, Lebey Editions restaurant guides of Paris
Focused on delivering innovations that inspire, Samsung House is outfitted with new products like a French door refrigerator with an automatic sparkling water dispenser powered by SodaStream, a first-of-its-kind four door refrigerator that redefines the category with a completely new look, a slide-in electric range that instantly upgrades the look of any kitchen, and a top-load washer with the industry’s largest capacity that lets you wash more in one load than ever before.
Samsung House will be open by invitation only on June 12-14, and open to the public on June 15-16 from 10:30 a.m. to 4:30 p.m. each day. To learn more about Samsung House and the latest appliances from Samsung, visit www.facebook.com/samsunghomeappliancesusa.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S. and America’s fastest growing home appliance brand. To discover more of the award-winning products you love with Samsung, please visit www.samsung.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion.
1 According to 2012 Traqline data
