NEW YORK--(BUSINESS WIRE)--Solve Media, the leader in online performance-based branding at scale, today announced record growth metrics. The company’s proprietary product, the TYPE-IN™, garnered more than 1 billion engagements in 2012—a more than 500 percent increase from 2011, and is pacing to reach over 4 billion engagements in 2013. Solve Media is the only company that guarantees the success of online branding campaigns.
Solve Media’s secure platform, distributed across over 6,000 exclusive publishers, is on target to generate more engagements in Q2 than in all of 2012. The platform, which has tripled its reach year-over-year, consists of a variety of publishers, including Ticketmaster, Bauer and Meredith Corporation. The growing platform now allows for granular targeting and custom audience creation, at scale.
Solve Media’s TYPE-IN™ ads captured the attention of over 100 top advertisers due to its proven measureable performance across the brand lift spectrum. Brand advertisers include Ford, Burger King, Carnival Cruise Lines, Marriott and MasterCard. The TYPE-IN™ delivers unprecedented lift on key brand metrics far more efficiently than traditional banner and video ads. Studies show that the TYPE-IN™ delivers 11.3 times higher awareness, 11.2 times higher brand association, 7.7 times higher purchase intent and 6.7 times higher brand recall than the comScore industry norms.
“Branding must be truly accountable to work online, and companies like Solve Media that de-risk branding investments will be category winners,” said Gene Munster, Managing Director at Piper Jaffray.
“Our rapid growth is evidence that advertisers are focused on ROI and find guaranteed performance valuable,” said Ari Jacoby, CEO of Solve Media. “Marketers who are focused on eliminating waste and guaranteeing success trust Solve Media.”
Solve Media’s remarkable advertiser growth in 2012 continued to attract premium publishers, increasing demand for the platform to monetize its growing International traffic. To address the demand, Solve Media is announcing today the opening of its first international office in London. The European market generated over €21 billion in digital advertising spend in 2012 and the London office marks the first step in an aggressive international expansion plan.
“We are excited to introduce Solve Media to the European market,” said Stu Libby, Chief Revenue Officer at Solve Media. “In today’s connected digital world, the challenges that marketers face are global. We look forward to serving great advertisers and publishers in the region.”
About Solve Media
Solve Media’s performance-based online advertising platform is the gold standard for online branding, at scale. TYPE-IN™ advertising creates highly effective opportunities for brands to natively engage with consumers in display, video and pre-‐roll formats. For publishers, the TYPE-IN™ represents new and unique ad inventory that improves user experience while adding a security measure to block unwanted bot traffic. With the TYPE-IN™ platform, Solve Media guarantees campaign performance and brand lift. For more information, visit: www.solvemedia.com
