SMITHFIELD, R.I.--(BUSINESS WIRE)--FGX International, a leading eyewear designer and marketer and wholly-owned subsidiary of Essilor International, announced today that it has launched the Foster Grant Crystal Vision Reading Glasses collection. Foster Grant, the market leader in over-the-counter reading glasses, is innovating the category with an advanced lens design that helps reduce eye strain and provides the ultimate viewing clarity by reducing scratching, smudging and glare.
Commonly found in adults over 40, presbyopia is a natural effect of aging, and leads to difficulty in reading small print, such as text found in a book, e-reader, smartphone or computer screen. Foster Grant Crystal Vision Reading Glasses magnify images, allowing the eyes to focus on nearby objects more easily, and features lenses to help reduce eye strain and provide greater visual comfort.
Foster Grant Crystal Vision lenses feature a patent pending technology, including an anti-glare coating that reduces glare from computer screens and fluorescent lighting, which may exacerbate eye strain. This coating also reduces glare on the outside of the lens, improving the way you look to other people. A 2nd anti-smudge coating minimizes the need to clean the lenses, which is often required during extended use. A durable lens material minimizes scratching, enabling Foster Grant Crystal Vision Reading Glasses to last longer than standard reading glasses.
“Crystal Vision is a whole new level of reading glasses,“ said Dr. Justin Bazan, O.D., “FGXI has developed a superior lens for Foster Grant that helps reduce eye strain.”
The Foster Grant Crystal Vision collection is available in stylish designs and colors for men and women, and is available in six magnification strengths. The limited release of the collection can be found at select Walgreens and CVS stores in Austin, TX and Orlando, FL.
FGXI will support the Foster Grant product launch with a TV commercial featuring spokesperson and Hollywood icon Brooke Shields. The commercials will run on cable networks in the Austin and Orlando markets. For more information on Foster Grant Crystal Vision Reading Glasses visit www.crystalvisionreaders.com or the Foster Grant Facebook page.
About FGX International
FGX International Inc. is a leading designer and marketer of non-prescription reading glasses and sunglasses with a portfolio of established, highly recognized eyewear brands including Foster Grant®, Sight Station®, Magnivision®, Gargoyles®, Anarchy®, Corinne McCormack®, SolarShield® and PolarEyes®. FGXI also holds licenses for brands such as Ironman®, Body Glove®, Disney®, Field & Stream™, Dockers®, Reebok®, Nine West®, NASCAR®, and Panama Jack®. Based in Smithfield, Rhode Island, FGXI has approximately 500 full time employees. Additional offices are located in New York City; Ormond Beach, FL; San Luis Obispo, CA; Toronto; Milan; Stoke-on-Trent, England; Mexico City; and Shenzhen, China.
About Essilor International
The world’s leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its corporate mission is to enable everyone around the world to access lenses that meet his or her unique vision requirements. To support this mission, the Company allocates around €150 million to research and development every year, in a commitment to continuously bring new, more effective products to market. Essilor’s flagship brands are Varilux®, Crizal®, Definity®, Xperio®, Optifog™ and Foster Grant®. It also develops and markets equipment, instruments and services for eye care professionals. Essilor reported consolidated revenue of €4.9 billion in 2012 and employs around 48,700 people in some 100 countries. It operates 19 plants, a total of 390 prescription laboratories and edging facilities, as well as several research and development centers around the world.
