DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/69p8br/2012_united) has announced the addition of Frost & Sullivan's new report "2012 United States Commercial Airline Usage" to their offering.
This customer research service measures consumer airline usage in order to define segments and profiles of air traveler types. The aim is to understand user knowledge of frequent flyer programs as well as satisfaction rates with current airline programs.
The research also explores airport accessibility and the main methods of transportation to and from airports; it determines preferred check-in processes, investigates customer perceptions of the TSA screening processes, and investigates factors that impact a flyer's layover experience. Data was collected through a Web-based survey, which was conducted in November 2012.
Using multivariate analysis, surveyed air travelers were segmented into three groups for further analysis, including: vacation traveler, hybrid traveler, and business traveler.
- Vacation travelers report that flying is a delightful experience. These travelers gather as much information as possible before buying a ticket so they can have many purchasing choices.
- The hybrid traveler travels for vacation and business; this category reports buying souvenirs during layover time at airports. The hybrid traveler is often willing to pay to be more comfortable on a flight.
- Business travelers fly for work and view the traveling experience as a way to get from one destination to another. Business travelers use their travel time to work.
Key Topics Covered:
- Research Objectives and Methods
- Executive Summary
- Analysis of Air Traveler Profile
- Frequent Flyer Programs
- Airport Accessibility
- Check-in Process
- TSA Screening Process
- Layover Experience
- Demographic Profile
- Appendices
For more information visit http://www.researchandmarkets.com/research/69p8br/2012_united
Source: Frost & Sullivan
