SEATTLE--(BUSINESS WIRE)--POSSIBLE, a WPP Digital company, announced today the debut of two online videos for Samsung Monitors, a division of Samsung Electronics, as part of the company’s global campaign for its Premium Monitor Series 9. Developed out of POSSIBLE’s Seattle office, the videos were designed to support the Samsung Series 9’s positioning as an innovator in color accuracy and most authentic premium monitor.
Each video was developed with a specific Samsung Series 9 customer constituency in mind. For the general monitor audience, POSSIBLE created “Buddy the Dog,” the tale of man and man’s best friend — with a twist. The second video features world-renowned photographer and creative phenom Chase Jarvis, and is geared to a more demanding, creative-class audience. It offers an intriguing behind-the-scenes look as Samsung Premium Monitor Series 9 helps Chase Jarvis in a quest to recreate his most colorful dream.
“Buddy the Dog” can be seen here: http://youtu.be/5E-ntGyUJAE
“Chase
Jarvis and Samsung Premium Monitor Series 9: Capturing The Colors Of A
Dream” can be seen here: http://youtu.be/yh86F-mNXC4
“One video doesn’t resonate with every viewer in this highly competitive market. The power of digital is that we can target audiences for a more contextually relevant experience,” said Ray Page, executive creative director at POSSIBLE. “‘Buddy The Dog’ is the first video produced for the Series 9 that targets a broader consumer base. We are thrilled to help Samsung bring their authenticity positioning to market in an unexpected and humorous way.”
Page continued, “In collaboration with Chase, we were able translate his dream into a photograph as a powerful and authentic narrative about how vibrant colors in an artist’s dream can accurately be displayed on the Series 9 monitor to a highly critical, craft-forward audience. Not an easy thing to pull off.”
Both videos will roll out across the U.S., Europe and Asia beginning this week.
About POSSIBLE
POSSIBLE is a global agency that creates award-winning, digital experiences for the world’s top brands. With a worldwide team composed of the industry’s most talented and insightful strategists, creatives, technologists, inventors and dreamers, the firm combines global capability with refined, local expertise across five continents, including a leading position in the fast growing Russia and China markets. POSSIBLE’s work spans the universe of high impact digital experiences with an emphasis on driving measureable business results for the world’s most dynamic brands.
POSSIBLE has 26 offices around the globe including New York, London, Shanghai, Moscow, Los Angeles, Seattle, Singapore and Cincinnati. Part of WPP Digital, the firm’s clients include AT&T, Barclays, BP, Canon, Comcast, The Bill & Melinda Gates Foundation, Procter & Gamble, Nokia, Microsoft, Mazda and Starwood Hotels and Resorts Worldwide. For more information, please visit www.possible.com.