HELSINKI--(BUSINESS WIRE)--Comptel Corporation (NASDAQ OMX Helsinki: CTL1V) today announced that its advanced predictive analytics product has won the “Innovations in Customer Experience Management (CEM)” category in Pipeline’s 2013 Innovation Awards. Comptel Social Links was recognised for its ability to help communications service providers (CSPs) improve and automate the quality and efficiency of everyday decision-making, and maximise business results at each customer touch point, while proactively serving customers based on their individual needs and preferences.
Key Facts
- Pipeline’s 2013 Innovation Awards honoured prominent telecommunications industry innovators for their advancements in technologies, products and deployments. The 2013 judging panel was comprised of key executives from leading CSPs around the world such as AT&T, BT, Cox, Intelsat, TELUS, Turkcell and Yota, as well as influential industry analysts. Winners were announced at a reception at the Les Salons de La Rotonde Lenôtre on 13 May prior to Management World 2013.
- Comptel Social Links is advanced predictive analytics software that enables CSPs to analyse customer data and improve their marketing processes and business performance. It allows operators to determine which individual customers to engage and the right message and time to target them in order to combat churn, offer new services, and create new revenue and upsell opportunities.
- Utilising machine-learning artificial intelligence, Comptel’s software enables CSPs to take CEM to the next level. Comptel Social Links supports automatic proactive data analysis and customer engagement at every touch point with minimal effort. This ensures superiour operational capabilities and an exceptionally short time to business value.
- Comptel Social Links has been implemented by some of the industry’s leading CSPs across the globe, including Robi Axiata. Those that have adopted Comptel’s advanced predictive analytics software have realised business benefits like successfully reducing churn by 25 percent and increasing campaign revenue by as much as 400.000€. With integrated Social Network Analysis, Comptel Social Links has outperformed CSPs’ competing or existing solutions in more than 90 percent of cases when measured by the business impact.
Supporting Quote
- “CSPs are constantly faced with the challenge of reducing churn. To efficiently and effectively do this, they must look beyond the point-of-sale and instead think of each customer experience holistically,” said Ulla Koivukoski, senior vice president, analytics business unit, Comptel. “With Comptel Social Links, CSPs can convert the knowledge provided by predictive analytics into intelligent actions, to personally interact with their customers at every touch point. We are pleased to have our product recognised for raising the bar when it comes to next-generation customer value management and for helping CSPs to overcome issues such as churn, to improve their business performance.”
Resources
- For more information about Comptel, visit www.comptel.com. Learn more about the company’s approach to customer interaction automation and its advanced predictive analytics product.
- Additional information on Comptel’s other industry recognitions is available.
- Comptel is attending Management World 2013, taking place this week in Nice, France. To arrange a meeting with the company, please contact comptel.marketing@comptel.com.
- Connect with Comptel on its blog, Compelling Conversations on OSS, and on Twitter, LinkedIn and Facebook. Also visit the company’s Vimeo and YouTube channels.
Tags
Comptel, Comptel Social Links, advanced predictive analytics, Social Network Analysis, customer interaction automation, customer experience management, communications service provider, CSPs, marketing, churn, Pipeline, Innovation Awards, Management World 2013, customer value management, CEM, contextual intelligence, business performance
About Comptel Corporation
Since 1986, Comptel has helped more than 290 service providers across 86 countries meet over one billion subscribers’ communications and infotainment needs. Comptel’s solutions are built on an Event – Analysis – Action strategic framework that leverages the company’s strengths in collecting and analysing Big Data and turning intelligence into opportunities in real time. Comptel’s service fulfillment, mediation, charging and policy control, and advanced predictive analytics products with implementation and professional services enable service providers to automate customer interactions and other business decisions, to create revenue, reduce costs and lessen churn. Comptel has a global team of more than 600 professionals, and net sales were EUR 82.4 million in 2012. For more information, visit www.comptel.com.
