DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/mc8ssg/global_social_tv) has announced the addition of the "Global Social TV Market 2012-2016" report to their offering.
TechNavio's analysts forecast the Global Social TV market to grow at a CAGR of 39.6 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased adoption of social media. The Global Social TV market has also been witnessing the growth in the Gamification market. However, the difficulty in validating underlying benefits of social TV could pose a challenge to the growth of this market.
The key vendors dominating this market space are GoMiso Inc., SnappyTV, Viggle Inc., and Zeebox Ltd.
The other vendors mentioned in the report are ConnecTV, IntoNow, CBS Connect, TVPlus, WatchWith, Never.no, Fango, iView, Jump-in, Arktan Inc., Beyond TV, Bibop, Bluefin Labs, Connected Sports Ventures, Fanvibe, Fanwave, Fav.tv, Kaibi, Kandian, Matcha, Mobovivo, Networked Insights, Philo, ScreenTribe, Shazam, SocialGuide, SocialSamba, theChanner, Trendrr, TVDinner, TvTak, yap.TV, and Zapitano.
Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''Gamification is one of the major trends in the Global Social TV market. Gamification is the usage of game design strategies in non-game apps to make them more fun, and thus optimize user engagement. The Global Gamification market was valued at US$202 million in 2012 and is expected to reach US$3,190 million by 2016, growing at a CAGR of 99.4 percent. The market is witnessing the integration of social TV platforms with gamification apps in a manner that is expected to engage customers in a collaborative and meaningful conversation in real time, benefiting both companies and customers. There are several TV broadcasting organizations that are providing incentives, rewards, and bonus points through social TV apps and converting the fans of their TV shows into regular viewers of the shows. For instance, social TV apps including Viggle and GetGlue provide rewards for actions such as checking in, playing games, and answering polls and quizzes.''
For more information visit http://www.researchandmarkets.com/research/mc8ssg/global_social_tv
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