STERLING, Va.--(BUSINESS WIRE)--In the first three months of the year, InsanelyCheapFlights.com’s web traffic grew roughly 100% over the previous quarter to 2 million unique visitors. In more good news for the seller of cheap tickets, the site has grown by more than 1100% since the first quarter of 2012, gaining market share against established industry leaders in the competitive online travel market.
“We’ve seen tremendous growth in both travel booking and advertising revenue,” says Steve Oliverez, founder of InsanelyCheapFlights.com. He credits recent changes to the site with helping to double traffic in just three months. “We rolled out a bunch of new features this past quarter to make it easier for our customers to find great deals on travel. With that goal in mind, we actually added a function that lets our visitors compare our prices to other travel websites, so they can be sure they’re finding the best deals.” The site’s new comparison feature allows users to select other top-tier travel sites and displays their fares in addition to InsanelyCheapFlights.com’s results. Visitors can compare fares from dozens of the web’s top travel sites with a single click.
While InsanelyCheapFlights.com’s rapid growth makes it an attractive investment, the company is self-sustaining and has never raised outside capital. “No investors and no debt gives us a lot of freedom to build the site we want. We can move a lot faster than a big company, and red tape doesn’t exist,” says Oliverez.
He cites the recent comparison feature as an example of the company’s flexibility. “When I used to work for large web companies, a change like that would have required a lot of buy-in from different business owners. Convincing them to show prices and even let users book from another company’s site would have been a tough sell. It was better for our customers, though, so we just went ahead and did it.”
As the name implies, the site’s primary focus is finding travelers cheap flights, but InsanelyCheapFlights.com has also added hotel room, car rental and cruise booking to its list of offerings.
