Arbonne Introduces an Inspired Collection of 11 New Transformative Products

First Major, Multi-Product Launch of 2013

IRVINE, Calif.--()--Arbonne International, LLC (Arbonne) today introduced a collection of amazing new products including Arbonne’s technologically-advanced hair care line (Pure Vibrance™), facial products for sensitive skin (Calm), a high-performance mascara (It’s a Long Story Mascara), an essential vitamin spray (Arbonne Essentials® Spray Vitamin D + B12), and a gorgeous, seasonal cosmetics set (Hamptons Classic Collection Palette, available for a limited time.)

The total of 11 new additions to Arbonne’s botanically based collection of beauty, health and wellness products’ portfolio represents the company’s commitment to products that transform, inside and out.

“With this product launch, we set out on a mission to inspire change,” said Arbonne CEO Kay Napier. “For more than 33 years Arbonne products have been recognized for their purity, safety and benefits. Arbonne’s philosophy was earth-conscious, animal-friendly and botanically based … long before such commitments were mainstream. These new formulas are not only consistent with that heritage, they take it to another level. From technological innovation and beneficial ingredients — to revolutionary polypeptides and vitamin spray supplementation — these 11 formulas represent the best of nature and science.”

Key Product Highlights:

  • Pure Vibrance™ hair care line for chemically and color-treated hair includes Arbonne’s exclusive ColorLast Technology that hydrates and incorporates clinically-tested, anti-fading properties to lock-in color.
  • Calm skin care is clinically-tested, helps sensitive skin with hydrating relief from tightness, dryness and discomfort and includes food grade ingredients.
  • It’s a Long Story™ Mascara is a clinically-tested, high-performance mascara that creates the appearance of ultra-dramatic lashes.
  • Arbonne Essentials® Spray Vitamin D + B12 conveniently delivers essential vitamins to support energy, immunity and calcium absorption.*
  • The Hampton’s Classic Collection color set captures the effortlessly stylish, upbeat and ready-for-fun lifestyle of the Hamptons.

Product Details

Pure Vibrance Lustre Fortifying Shampoo

Fortify dull or chemically treated hair to a healthy, luminous shine with this concentrated fortifying shampoo. Exclusive ColorLast Technology helps restore luster from root to tip, while retaining color vibrancy and longevity. Key ingredients: Rice, artichoke, Hawaiian white ginger root. #4801; $36

Pure Vibrance Fortifying Crème Conditioner

Restore and protect hair’s natural moisture with fortifying ingredients that help prevent strands from further breakage and damage. Exclusive ColorLast Technology maximizes color longevity while providing softness and shine. Key ingredients: Argan oil, rice, hydrolyzed linseed extract, vicia faba seed extract. #4802; $36

Pure Vibrance Texturizing Mousse

Shield color and style hair in one step. Specifically formulated to build natural volume and manageability with the combined benefit of protecting hair from sun damage and maintaining color longer. Key ingredients: Rice, vicia faba seed extract, white tea. #4804; $28

Pure Vibrance Hair Revitalizing Masque

Deep penetrating masque starts at the root to help soften and restore hair’s strength and luster by adding back moisture destroyed during the color treatment process. Exclusive ColorLast Technology fortifies hair strands to retain vibrant color. Key ingredients: Argan oil, rice, artichoke, Hawaiian white ginger root. #4803; $52

Calm Gentle Daily Moisturizer

This non-comedogenic facial moisturizer feels weightless and absorbs quickly, leaving the skin feeling soft and nurtured. Formulated to help provide hydrating relief from tightness, dryness and discomfort, this lightweight moisturizer restores and maintains skin moisture without leaving an oily feeling and can be used day or night. Key ingredients: Cucumber, mallow, licorice, Japanese green tea. #8701; $36

Calm Gentle Daily Cleanser

This extra-gentle, sulfate-free cleanser, formulated with only the most essential ingredients, gently washes away makeup, excess oil and dirt without irritating or over-drying the skin. Leaves skin feeling clean and refreshed, and can be used day or night. Key ingredients: Cucumber, mallow, licorice, Japanese green tea. #8700; $24

Calm Soothing Facial Serum

This lightweight serum, with a moisture barrier soothing complex, quickly penetrates, cools and soothes skin, locking in moisture and leaving the skin feeling hydrated and supple. This non-irritating, non-comedogenic serum is the ideal product for improving the texture and appearance of the skin. Key ingredients: Cucumber, mallow, licorice, Japanese green tea. #8702; $45

Calm Soothing Eye Gel

This gentle, ophthalmologist-tested eye gel, packaged with a convenient roller ball applicator, feels instantly refreshing on the skin. Helps reduce the appearance of puffiness around the eyes and hydrates and smooths the eye area for youthful, vibrant-looking skin. Key ingredients: Cucumber, mallow, licorice, Japanese green tea. #8703; $30

It’s A Long Story™ Mascara

Arbonne’s luxe formula is exclusively formulated with revolutionary polypeptides to promote the appearance of longer-looking lashes, while bamboo extract and pro-vitamins pamper and nurture for a lavish, high-gloss look. The professional brush, with its flexible, uniform bristle design, glides on to create beyond-beautiful lash-by-lash definition. Key ingredients: Polypeptides, Pea Extract, Bamboo Extract, Vitamins C, E and Pro-Vitamin B5, and Natural Vegetal Waxes. #7793; $36

Arbonne Essentials Spray Vitamin D + B12

This unique, more readily absorbed spray delivers efficacious levels of essential vitamins to support energy, immunity, calcium absorption and more with a tasty Tropical Splash flavor.* Formulated to help counter vitamin D deficiencies that may come from simple actions such as wearing sunscreen regularly or not getting enough sunlight, and vitamin D and B12 deficiencies that may come with maintaining a strict vegetarian diet. Key ingredients: Vitamin D, vitamin B12. #6135; $40

Hampton’s Classic Collection

Capture that look with this palette, inspired by the carefree lifestyle of weekends in the Hamptons. Four dreamy eye shadow shades create versatile looks — from natural on-the-beach beauty to after-sundown party glamour. A rose gold bronzer gives an instant under-the-sunset glow, and a playful pink lip completes the palette. #7794; $85

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Arbonne products are vegan certified, formulated without gluten, dermatologist─tested and allergy─tested safe. All Arbonne products can be purchased through Arbonne’s extensive network of Independent Consultants, or online at www.arbonne.com. Arbonne. Pure, Safe, Beneficial.™

About Arbonne International

Founded in Switzerland in 1975, Arbonne International, LLC, creates personal care and wellness products that are crafted with premium botanical ingredients and innovative scientific discovery. Arbonne. Pure, Safe, Beneficial. Arbonne’s personal care and nutrition formulas are vegan certified and adhere to a strict Purity and Safety Ingredient Policy. Arbonne products are available at arbonne.com or through an extensive network of Arbonne Independent Consultants in the United States, Canada, Australia and the United Kingdom. Arbonne is a privately held company and is headquartered in Irvine, Calif. For more information, including ingredient information, please visit www.arbonne.com. Arbonne®, Pure Vibrance™ and It’s A Long Story™ Mascara are registered trademarks of Arbonne International, LLC.

Contacts

Arbonne
Jill Todd
949-460-1962
jillt@arbonne.com

Release Summary

Arbonne introduces new botanically based personal care products: Pure Vibrance hair care, Calm for sensitive skin, Mascara and Essentials Spray Vitamin. vegan, formulated without gluten, cruelty free.

Contacts

Arbonne
Jill Todd
949-460-1962
jillt@arbonne.com