DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Digital TV Latin America 2013" report to their offering.
After a slow start, digital TV penetration is about to rocket in Latin America - from less than a third of homes at end-2012 to nearly 45% by end-2013 and onto 84% by 2018, according to a new report from Digital TV Research. To put it another way, 100 million digital TV households (in the 19 countries covered in the Digital TV Latin America report) will be added between 2011 and 2018 to take the total to 134 million.
Much of this growth is being driven by satellite TV, especially lower-cost and prepaid packages. Nearly 19 million pay DTH households will be added between 2012 and 2018, with 5 million more in 2013 alone.
Cable operators have been slow to react to the benefits of digital TV and bundles - and the immediate threat posed after a DTH platform launches. However, this attitude is changing, with 14 million digital cable subscribers to be added between 2012 and 2018. Conversely, the number of analog cable subscribers will fall by 9 million. Analog cable subscribers will not automatically convert to digital cable.
Published in April 2013, this 190-page electronically-delivered report is 58% larger than the previous edition and contains forecasts for 19 countries.
The third edition of this report comes in three parts:
- A 108-page PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for each of the 19 countries listed below.
- An excel workbook providing detailed forecasts from 2008 to 2018 for 19 countries listed below as well as handy comparative tables for the region (please see next page for line-by-line detail of what is included in the forecasts for each country).
- An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level.
Apart from extending our forecasts to 2018 and fully updated country profiles, this edition contains the following information for the first time:
- TV household forecasts (to 2018) for 19 countries, of which 11 (Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Uruguay) are included for the first time.
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