MOSCOW--(BUSINESS WIRE)--Cegedim Relationship Management today announced that Actelion Pharmaceuticals Russia has consolidated interactions and operational processes via the world-leading Life Sciences Customer Relationship Management (CRM) solution, cloud-based Mobile Intelligence™. Actelion Pharmaceuticals Russia is an essential element of the Swiss biopharmaceutical company whose key innovative treatments are significantly advancing R&D discoveries and improving outcomes for patients with the most highly unmet needs.
Pharma CRM Solution Positions Company to Fully Capitalize on Global Growth Opportunities by Revolutionizing Market Intelligence
With analysts projecting double-digit growth for the Russian Life Sciences industry, many global and regional companies strive to harness the expanding potential of this key market. Gaining a defining operational advantage in Russia hinges on intuitive CRM tools that drive market intelligence and natively configure to global, dynamic business models.
Cloud-based Mobile Intelligence empowers Actelion to track, analyze and improve interactions between Key Opinion Leaders and customers in Russia. Further, the solution’s fully interactive visualizations of affiliation networks enable deeper understanding of customers. Thus, Actelion can perform better targeting and segmentation strategies by mapping Russia’s continually evolving Life Sciences industry to improve targeted interactions with customers.
Due to a growing patient base in Russia, Actelion sought a mobile CRM toolkit that could deliver robust functionalities in order to streamline, centralize and control their operations. Specifically, Affiliation Network View allows them to easily get more insights on customers; Meetings Workflow quickly validates all arrangements; and List Builder increases overall effectiveness. Mobile Intelligence’s cross-functionality allows Actelion to better deploy field-forces since they now have a clearer picture of their customers’ actions in the emerging market.
Actelion will also implement OneKey™, the world’s most comprehensive healthcare provider database; Tender Intelligence for most recent updates on announced tenders in Russia; and Mobile Intelligence Analytics, a fully embedded solution for performance metrics.
“Our mobile CRM solution promotes the market intelligence that is vital to capitalizing on new growth opportunities. Combined with the OneKey database, Actelion can continually grow its prospects throughout their footprint in Russia,” said Stefan Janssens, President EMEA & APAC, Cegedim Relationship Management. “Actelion Pharmaceuticals can now attain superior field user efficiency with our integrated suite of game-changing data and CRM solutions. And with the solution’s flexible system architecture, Actelion can tailor it as the Russian market shifts and their business model evolves.”
Cegedim Relationship Management, the world’s leading provider of Pharmaceutical CRM, continues to drive innovation by delivering industry specific solutions to today’s Life Sciences companies.
| About Cegedim Relationship Management: |
Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.
To learn more, please visit: www.cegedim.com/rm.
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| About Cegedim: |
Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies
services, technological tools, specialized software, data flow
management services and databases. Its offerings are targeted
notably at healthcare industries, life sciences companies,
healthcare professionals and insurance companies. The world leader
in life sciences CRM, Cegedim is also one of the leading suppliers
of strategic healthcare industry data. Cegedim employs 8,100
people in more than 80 countries and generated revenue of €922
million in 2012. Cegedim SA is listed in Paris (EURONEXT: CGM). And follow Cegedim on Twitter: @CegedimGroup. |
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