ST. PAUL, Minn.--(BUSINESS WIRE)--As part of its “With Rights Comes Responsibility; Secure Your Firearms” initiative, Gander Mountain today launched www.ResponsibilityPledge.com, where firearms owners and those thinking of becoming an owner can take a pledge of personal responsibility.
The pledge is part of Gander Mountain’s commitment to responsible firearms ownership, including rallying the country around the importance of guarding against firearms getting into the hands of the under-aged, untrained and unauthorized. At www.ResponsibilityPledge.com, people who take the pledge can immediately share it via Facebook and Twitter, with the hashtag #ResponsibilityPledge.
The website includes a call-to-action video from NASCAR star Clint Bowyer, who on Wednesday joined Gander Mountain in announcing the “With Rights Comes Responsibility; Secure Your Firearms” initiative. Gander Mountain will sponsor Michael Waltrip Racing’s No. 15 car driven by Bowyer in the Sprint Cup Series NRA 500 on Saturday, April 13, at Texas Motor Speedway. The car will include a call for Americans to take the pledge.
“The response since we announced the ‘With Rights Comes Responsibility; Secure Your Firearms’ initiative Wednesday has been overwhelming and so positive. People were anxious to take the pledge, and now they can at www.ResponsibilityPledge.com,” said Steve Uline, executive vice president of marketing for Gander Mountain. “This is only the beginning. We’re committed to making this a movement, and excited about the boost it will receive next week at the Texas race.
“Even in the case of owners who understand the importance of responsibility, everyone should take the opportunity to revisit the security of their firearms.”
Sponsorship of Bowyer’s No. 15 at Texas is just one facet of Gander Mountain’s integrated marketing and communications effort driving the “With Rights Comes Responsibility; Secure Your Firearms” initiative. In addition to pledge at GanderMountain.com, the company is raising awareness via newspaper advertising, website presence, social media and point-of-sale this month, with additional responsibility initiatives planned for later in the year.
Gander Mountain’s commitment to responsible ownership goes beyond marketing, including training thousands of firearms users annually via safety classes and private instruction. Also, Gander Mountain is initiating a company policy calling for all employees to ask all customers who purchase a firearm if they are properly equipped to safeguard it.
About Gander Mountain
Gander Mountain Company, (www.GanderMountain.com) headquartered in Saint Paul, MN, is the nation’s largest retail network of outdoor specialty stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel, outdoor performance wear and footwear featuring national, regional and specialty brands as well as the company’s owned brands. Focused on a “We Live Outdoors®” culture, Gander Mountain dedicates itself to creating outdoor memories. There are currently 119 conveniently located Gander Mountain outdoor lifestyle stores in 24 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com. Gander Mountain is also the parent company of Overton’s (www.overtons.com), a leading catalog and Internet-based retailer of products for boating and other water sports enthusiasts.
About Michael Waltrip Racing
Michael Waltrip Racing, co-owned by two-time Daytona 500 champion Michael Waltrip and Rob Kauffman, fields Toyota Camrys in the NASCAR Sprint Cup Series for No. 56 NAPA AUTO PARTS driver Martin Truex Jr. and No. 15 5-hour ENERGY driver Clint Bowyer. Waltrip, Mark Martin and Brian Vickers share driving duties in No. 55 Aaron’s Dream Machine. In 2007, MWR began fielding fulltime Sprint Cup entries as the flagship team for Toyota Racing Development, USA. MWR owns five Sprint Cup victories. It earned two berths in NASCAR’s 2012 Chase for the Sprint Cup that saw Bowyer finish second and Truex 11th. For more information about Michael Waltrip Racing, please visit www.michaelwaltripracing.com.