ELK GROVE VILLAGE, Ill.--(BUSINESS WIRE)--Food industry leader Topco Associates LLC and its Full Circle brand are partnering with Project 7 to offer an exciting new co-branded line of food and beverage products. Beginning this month, Topco will roll out 26 great items in its members’ stores across the country, including bagged granola, granola bars, cobbler bars, coffee and tea. These attractively designed items will not only come with the promise of quality but will also allow consumers to help feed the hungry in their communities through Project 7’s Feed the Hungry™ initiative. Project 7 makes everyday products that give back to seven areas for good around the globe.
“Full Circle and Project 7’s co-branded products are a perfect solution for shoppers looking for great-tasting food and beverages,” said Glenn Backus, Topco Senior Vice President, Center Store Program Management and Innovation. “Families will be able to enjoy these quality goods and, at the same time, make an impact in their communities.”
Full Circle is committed to improving the quality of life of its consumers and is proud to join forces with Project 7 in the fight against hunger. With every purchase of a Full Circle + Project 7 product, a portion of the proceeds is contributed to local organizations dedicated to serving those affected by hunger. For example, the purchase of just one can of Full Circle + Project 7’s delicious organic, whole bean coffee will help provide two meals to people in need. This revolutionary movement is turning the way consumers buy everyday items into an act of giving back. In 2012, Project 7’s Feed the Hungry™ initiative helped provide more than 641,000 meals in the United States and that number will only grow more impressive working with Full Circle.
“The new Full Circle + Project 7 products are terrific,” said Project 7 CEO and founder Tyler Merrick. “We are thankful for Topco’s leadership and for this special opportunity to partner with the Full Circle brand. The social good that will come from the sale of these great items serves both families and their communities.”
To learn more about Project 7 and Full Circle’s co-branded food and beverage products, please visit www.fullcircleproject7.com.
About Topco Associates LLC
Topco Associates LLC is an $11.9 billion, privately held company that provides aggregation, innovation and knowledge management solutions for leading food industry member-owners and customers. Topco leverages the collective volume, knowledge and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities.
About Project 7
Started in 2008 by Tyler Merrick, Project 7 is a consumer goods company that was built to harness the power of consumption in order to make an impact in our communities with simple everyday purchases. Tyler believed in building a brand about others and sought to give people a high-quality product at a competitive price and one that gives back at the same time. For every purchase of a Project 7 product, good is done in seven areas of need in the United States – Feed the Hungry, Heal the Sick, Hope for Peace, House the Homeless, Save the Earth, Quench the Thirsty and Teach them Well. The products include mints, gum, coffee, water and teas and are distributed nationally in more than 7,000 stores, from coffee shops and bookstores to mass retailers including Walmart and Target.