OAKLAND, N.J.--(BUSINESS WIRE)--Haband Company, one of America’s oldest direct mail-order companies, announced today that one of its products was deemed the winner in a real-world comparison conducted by ABC Television’s Good Morning America reporter, Becky Worley.
GMA called the segment, which aired today on the morning program, the $7 Pants Face-Off. It seemed to be designed to test how Haband’s $7 black knit slacks fared against a similar-looking pair of $170.00 work pants from an unnamed “fancy store.” Worley and a friend each donned the pants and asked random passers-by in Walnut Creek, California which pair of the two had the higher price tag. The results were surprising, even to Worley: Three out of four people questioned selected the Haband knit slacks as the more expensive of the two.
Haband’s model #A06 knit slacks are a perennial best seller for the company. Designed with comfort and value in mind, they are machine washable, easy-care, and never require ironing — qualities that women of any age or size can appreciate. For more information, interested parties can visit www.haband.com or call 1-800-742-2263.
This real-world comparison was entirely unsolicited and Haband Company received no compensation for its products being shown in the segment.
About Haband Company
Haband Company (a combination of the founders’ surnames: Habernickel and Anderson) is one of America’s oldest direct mail-order companies, with over 84 years of operating experience. Headquartered in Oakland, New Jersey, Haband remains an industry leader and household name among the mature market, its target customer. In October 2006, Haband Company joined Orchard Brands, a multi-channel marketer of apparel and home products.
To learn more about Haband or its products, please contact
Elissa Betterbid, Space Advertising and New Media Coordinator
110 Bauer Drive
Oakland NJ
Office: (201) 651-1000 x1225
Fax: (201) 405-7774