MINNEAPOLIS--(BUSINESS WIRE)--Children’s outdoor-adventure brand FishingKids® launches a complete product line of books, gear, apparel and toys to promote reading, appreciation for the great outdoors and activities that support a healthy lifestyle.
At the heart of FishingKids® lies the book series, which features the adventures of two boys, Steve Pinner (Spinner) and Bobby Ernest (Bobber). The young friends travel to real outdoor destinations around the country learning about fishing, nature, stewardship, sportsmanship, friendship and more. Apparel, gear and toys complement the fishing tales and offer children tools to continue their relationship with nature on and off the page.
“As a fishing guide, I spend a lot of time outdoors with my kids, bonding over activities that deepen their appreciation for the environment, as well as their understanding of key values,” said Mike Holliday, author of the FishingKids® book series. “The goal of FishingKids® is similar – reel children in with a story line and cast of characters they identify with to inspire outdoor adventure, keep them active and healthy, and reinforce the importance of spending time with family.”
The series consists of three chapter books appropriate for elementary-age children and can be purchased through the FishingKids® website or by mail-in-order form. The series is receiving strong reviews from parents and educators who find the content refreshing and useful for hooking reluctant readers.
Children can identify themselves as FishingKids® with branded apparel and gear, from T-shirts and tackle boxes, to Spinner and Bobber action figures and accessories. Whether traveling with the FishingKids® gang around the country, or leading their own outdoor adventures, children’s increased desire to learn about nature and play outside will encourage a more active lifestyle.
About FishingKids
Emphasizing a healthy outdoor lifestyle
and positive social values, FishingKids® inspires children to get
outdoors and engage in the same activities enjoyed by their parents and
grandparents growing up. Created by Minnesota outdoorsman Geoff Ratté
and written by Florida fishing guide and writer Mike Holliday, the
children’s book series infuses tales of fishing with messages of
stewardship, sportsmanship, friendship and appreciation. Find the full
line of stories, gear, toys and apparel at FishingKids.com.