MELVILLE, N.Y.--(BUSINESS WIRE)--G-Star RAW today announced a licensing deal with Marchon Eyewear, Inc. The license will grant Marchon the rights to manufacture and distribute eyewear collections under the G-Star brand. The first deliveries will be effective from October 2013.
G-Star is the modern denim brand. Its philosophy has always been “Just the Product” with a focus on denim craftsmanship and innovation. G-Star originated the concept of 3D denim and established a dedication to raw, untreated denim. The brand’s singular point of view on construction and design also stretches beyond denim, including other wardrobe essentials, footwear, and accessories.
With the expertise of these two specialists coming together, this partnership will bring a new perspective to the eyewear industry, bringing innovative sun and ophthalmic products that represent the raw, industrial G-Star design signature.
Jos van Tilburg, CEO of G-Star, said, “This is a significant day for G-Star. We are excited to start this partnership with Marchon. We are proud that with their expertise and experience we are able to expand the G-Star design philosophy and innovation strategy to eyewear.”
Claudio Gottardi, Marchon President and CEO, said, “The licensing agreement with G-Star marks another proud moment in Marchon’s continuous portfolio expansion. G-Star has a rich heritage and a formidable history. The combination of distinctive construction and quality, high-level craftsmanship aligns with Marchon’s core values. We look forward to continuing and expanding G-Star’s brand equities and presence worldwide.”
About G-Star
Since 1989 G-Star RAW has been a denim pioneer. Its philosophy has always been “Just the Product” with a focus on denim craftsmanship and innovation. This approach has made G-Star a permanent fixture in the denim market with over 6500 selling points in 68 countries. Alongside the denim focused menswear, womenswear and accessories collections, G-Star also offers a footwear collection through a licensed partner. For additional information about G-Star RAW, please visit www.g-star.com.
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including:
Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Dragon Alliance, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.