LONDON--(BUSINESS WIRE)--As the economy begins to recover, cost becomes less of a crucial factor for consumers who are more likely to value brand loyalty and good customer service over low prices. To capitalise on this shift in consumer behaviour and drive growth, retailers and brands need to build loyalty with consumers through improved engagement, says Synqera - an innovative technology firm responsible for developing a ground-breaking interactive in-store POS payment terminal called Simplate.
Customer loyalty and engagement is not a new phenomenon in the retail environment. Many retailers have successfully introduced loyalty schemes. However, advances in technology have enabled stores to engage with customers at the most important place in the store – at the point of payment. Technology is no longer used by retailers only for back end integration and analysis, it is increasingly becoming customer facing. Simplate is one of the first payment terminals of its kind to seize this POS opportunity, with the aim of converting the minimum 40-seconds of customer idle time during purchase into additional sales via hyper-personalized loyalty deals, incentives, and interactive games with promotional offers as prizes.
Kirill Gorynya, CEO of Synqera, explains: “The cash desk, although an inevitable part of the retail experience, can sometimes be viewed negatively by customers. Introducing a consumer engagement tool at the checkout turns the payment process into a positive experience, while providing a route for retailers to upsell other products or offer discounts to loyal and returning customers.
“The time customers spend at the checkout is currently underutilised by many retailers. Using this time for additional engagement can drive sales through technology such as Simplate, which presents consumers with loyalty bonuses and money off incentives.”
Kirill continues: “Opportunities to up-sell and cross-sell to consumers during the payment process have been unexplored until now. Simplate can increase customer loyalty to help retailers grow, and encourage customers back to the store time after time.”
Simplate provides a highly targeted real-time advertising, gaming and interactive platform – and incorporates contactless and mobile wallet payment capabilities.
For more information about Synqera visit www.synqera.com.
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