FORT WASHINGTON, Pa.--(BUSINESS WIRE)--Nutrisystem, Inc. (NASDAQ: NTRI), the leading home delivery weight loss program for men and women, has identified "Super Monday" -- the Monday after the final football game of the season -- as one of the biggest dieting decision days of the year. Based on the Company's proprietary data, there is historically a post-game rally to inquire about the Nutrisystem® Men's Program from men (and sometimes their wives and girlfriends) looking to kick start weight loss.
In response to the demand, football legend and hall of fame quarterback Dan Marino and former football entertainment reporter, Jillian Barberie Reynolds, are encouraging people to lose weight and stay fit as they both have on the Nutrisystem Program. As part of the motivational “Super Monday” campaign, Nutrisystem is launching a “Pledge to Lose” contest with a chance to win the Nutrisystem® program for one year, autographed Dan and Jillian memorabilia and a grand prize of an all-inclusive trip for two to the Bahamas. Anyone can enter by “liking” the Company’s Facebook page and completing an entry form starting today and joining the pledge to lose (http://www.facebook.com/Nutrisystem).
According to Nutrisystem, which is a leader in diet plans for men, Monday is the biggest diet decision day of the week and Mondays after holiday weekends are even bigger. Game day for the final football game of the season has become a national holiday of sorts and, for millions of Americans, hitting the scale the day-after can be a real wake-up call.
Four-time Super Bowl champion and legendary Hall of Fame quarterback, Terry Bradshaw, who lost 32 pounds* on Nutrisystem, says, "It makes perfect sense. You go for the chips, you go long for the guacamole and you just keep going. Then, you wake up the next day and think, 'Man, I gotta do something I know will work. I need a winning game plan.'”
Marino added, "This is the time of year I get the most questions about Nutrisystem. I am thrilled we are going to seize the moment and help people turn the motivation to lose weight into an action plan."
Nutrisystem is guaranteed to work**, even when other diets have failed with 90% of customers who stayed on the program surveyed agreeing that the Nutrisystem® SUCCESS® program is easier to follow than other weight loss programs they have tried or dieting on their own. In a 2009 customer survey conducted by the National Business Research Institute for Nutrisystem, it was reported that customers lost an average of 43% more weight than dieting on their own. Four out of five customers surveyed agreed that Nutrisystem SUCCESS worked better than any other program they've tried and would recommend the program over another weight loss program they’ve tried.
**The Company offers a 14-day risk free, money back guarantee allowing customers to try the food for 14 days. If they don’t like it for any reason, they can return unused non-frozen food and get a full refund. Nutrisystem even pays for return shipping.
“Let’s be honest, girls watch the game too and we eat and drink at the parties. The day after can be humbling for all of us. Dan and I are psyched to be encouraging people to diet with us this year,” said Jillian Barberie Reynolds, who in her 40’s lost 30 pounds* on Nutrisystem and can still rock a bikini.
Game Day – Fun Food Facts
- Second largest food consumption day behind Thanksgiving. (Source: USDA)
- It is estimated that over 100 million pounds of chicken wings will be eaten during the big game. (Source: National Chicken Council)
- Football fans will consume 11.2 million pounds of potato chips, which equates to 27 billion calories and 1.8 billion grams of fat. (Source: Calorie Control Council and Snack Food Association)
- During the course of the entire game, the average football fan is expected to eat 1200 calories and 50 grams of fat, solely in snacks. (Source: Calorie Control Council and Snack Food Association)
Super Monday – Top Dieting Decision Day
- Every 1.5 seconds, men call or visit Nutrisystem.com on Super Monday.
- Super Monday is one of the top ten diet decision days of the year for men.
- One of the most popular Nutrisystem items ordered by men on Super Monday is lasagna and for women, it’s the pizza.
The Nutrisystem Men's Program launched in 2006 in response to a gap in commercial weight loss programs for men. Nutrisystem pioneered the first commercial weight loss program tailored for men complete with home meal delivery right to their door. A low Glycemic Index (low GI), high protein diet curbs hunger and helps maintain lean muscle mass.
Marino, who lost 22 pounds* on the program and has been a Nutrisystem for Men spokesperson for more than five years, shares, "Nutrisystem sends great tasting food directly to my door. I just heat and eat."
Since the first Nutrisystem men's order was placed, Nutrisystem has helped men lose an estimated 24 million pounds or roughly the equivalent of 95,230 NFL players at an average weight of 252 pounds.
To get in the game today and to join Dan Marino, Terry Bradshaw and Jillian Barberie Reynolds on the Nutrisystem ® program, please visit www.nutrisystem.com/success4u or call 1-888-841-2572.
*Results not typical. On Nutrisystem, you can expect to lose at least 1-2 lbs. per week. Some individuals lost weight on a prior Nutrisystem® program. Continuing with SUCCESS.
About Nutrisystem
Having helped Americans lose millions of pounds over the last 40 years, Nutrisystem, Inc. (NASDAQ: NTRI) develops evidence-based programs for healthy weight management, and is the leading provider of home-delivered weight loss meal plans. Nutrisystem offers balanced nutrition in the form of low glycemic index meal plans designed for men and women, including seniors, vegetarians and the Nutrisystem® D® program for people with diabetes or at risk for type 2 diabetes. Nutrisystem® plans include a wide variety of pantry and frozen entrees and snacks to aid in program satisfaction and adherence, as well as transition plans to support long-term success. The Fort Washington, PA-based company also provides weight management support and counseling by trained weight-loss coaches and registered dietitians, as well as through an engaged online community, online tools and trackers, mobile apps, cookbooks and more. Healthcare professionals may learn more about the programs by visiting www.nutrisystem.com/hcp. Nutrisystem® weight loss plans are available directly to consumers through www.nutrisystem.com, by phone (1-800-435-4074) and at select retailers. The Company has also introduced a new in-store retail line, Nutrisystem® Everyday® products, comprised of nutritionally balanced bars, smoothies, bakery and breakfast items aimed at consumers who aspire to eat healthier.