UNCASVILLE, Conn.--(BUSINESS WIRE)--Mohegan Sun and the Boston Celtics have formed a new two-year partnership which includes the rebranding of the Celtics Club Green presented by Mohegan Sun. Through the partnership, Mohegan Sun is the exclusive sponsor of the team’s free subscription based e-newsletter and will also offer Club Green subscribers fantastic sweepstakes opportunities, special offers for casino visits and more.
“We are proud to welcome Mohegan Sun back as a valued partner of the Boston Celtics,” Ted Dalton, Senior VP Corporate Partnerships and Business Development said. “The new ‘Club Green presented by Mohegan Sun’ will give Celtics fans the latest information on the Celtics, and with the involvement of Mohegan Sun, the opportunity to win great prizes and giveaways.”
“We chose to prioritize this partnership with the Celtics because they always represent the best of Boston sports,” George Galinsky, Vice President of Marketing Communications said. “They’re a world-class organization with great core values and an amazing fan base which aligns with the interests of our customers and our long-term Brand objectives.”
In addition to being the presenting sponsor of Club Green, the new partnership will provide Mohegan Sun with access to Celtics tickets and player appearances throughout the season. Mohegan Sun also receives DLP courtside signage and will have a presence on www.celtics.com and the team’s Facebook and Twitter pages.
"The partnership between Mohegan Sun and the Celtics is progressive,” said Daniel Parise, Associate Managing Director of Scout Sports & Entertainment. “It creates an innovative and customized relationship for two leadership brands to become deeply involved in the natural media platforms of today's consumers and fan bases."
The Celtics deal is one of many long-standing and unique partnerships that Mohegan Sun has procured in the last few years, including the likes of the New York Yankees - with the establishment of the Mohegan Sun Sports Bar, TD Bank Garden - home of the Boston Bruins and with Patriots Place at Gillette Stadium - home of the New England Patriots, among others in Connecticut, Massachusetts, Rhode Island and New York.
About Mohegan Sun
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most distinctive and spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on facebook.com/mohegansun, follow us on twitter.com/mohegansun, find us on pinterest.com/mohegansun and view us on youtube.com/mohegansunvideos.
About The Boston Celtics
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the first African American Coach and starting the first all black starting five. In addition, 35 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.
About Scout Sports & Entertainment
Scout is the sports and entertainment division of Horizon Media Inc., the largest independent media services firm in the world. Horizon was chosen as 2010 U.S.Media Agency of the Year by Brandweek and AdAge as well as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. Scout offers a full range of sports, entertainment and event marketing capabilities, including sponsorship consulting services, research, negotiation, acquisition, activation and compliance. Other disciplines include event strategy and execution services, as well as measurement, metrics and analytics.