NEW YORK--(BUSINESS WIRE)--Xaxis, the world's largest audience buying company, announced today the launch of Xaxis Radio, the first programmatic buying product for targeting global audiences in the digital radio market. Fully integrated into the Xaxis Data Management Platform (DMP), Xaxis Radio enables advertisers to incorporate online and mobile radio buys within their overall digital media campaigns. Xaxis Radio is also the first solution to allow advertisers to precisely measure attribution for their radio ads, meaning marketers can identify which ads and which audiences deliver the best performance.
To develop Xaxis Radio, the company partnered with Triton Digital, the leading digital services provider to traditional and online radio, and the creator of a2x, the industry’s first programmatic buying technology for online audio inventory. Triton’s technology will power the offering and provide Xaxis clients with access to Triton’s global inventory of over two billion online and mobile audio impressions each month. Because Xaxis Radio runs through the Xaxis DMP, advertisers are able to utilize multiple third party and proprietary data resources to reach the most relevant digital radio audiences.
“Our mission is to help advertisers connect with audiences across all addressable media,” said Brian Lesser, CEO of Xaxis. “Xaxis Radio offers us yet another channel in which to engage audiences for our advertisers. We do this in the context of their overall media plan – providing full visibility and attribution across display, social, online radio and online video advertising.”
“The exponential growth of streaming audio has created a significant new channel for advertisers to explore as part of their overall strategy,” said Neal Schore, CEO at Triton Digital. “The addition of audience-based programmatic buying and real-time metrics makes online audio an extremely attractive option for advertisers. Xaxis’ unique market position makes them the ideal partner with whom to activate this new channel.”
Xaxis provides over 1,000 advertisers with audience buying solutions at scale, running over 300 billion impressions globally per year. The proprietary Xaxis DMP houses the world’s largest collection of unique anonymous audience portraits. As the only universal and neutral data management platform in the industry, the Xaxis DMP allows advertisers to measure attribution, offline ROI, audience insights and brand impact based on the entire digital plan, not just the Xaxis portion of the plan.
Available immediately in the US, Xaxis Radio will be launching globally throughout the early part of the year.
About Xaxis
Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis does this for its GroupM agency partners, Maxus, MEC, MediaCom, and Mindshare. Xaxis, a GroupM company that is part of WPP, has a presence in 18 countries across North America, Europe and Asia. For more information, please visit www.xaxis.com.
Xaxis | Digital Brilliance
About Triton Digital
Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.