SALT LAKE CITY--(BUSINESS WIRE)--Tom Teasers Custom Calls, producers of hand-made, high-quality calls for the avid turkey hunter, reaches a settlement with Utah-based eTAGZ, Inc. for use of eTAGZ’s patents allowing for the attachment of digital media such as CDs and DVDs (with content ranging from advertisements, product information and hunting call techniques).
Tom Walton, owner of Tom Teasers, comments, “We promote turkey calls, and when we come out with a DVD that actually shows how to use the product, it is beneficial to someone who is new to turkey calls. It’s a bonus package for our customers.”
Ed Bruno, eTAGZ President, adds, “The outdoor enthusiast market continues to benefit from digital media attached to product at retail. Consumers clearly desire the media/product combination and hunting brands are realizing the lift in sales to prove it.”
Tom Teasers is one of the latest of over 30 companies to come to agreement on the use of eTAGZ’s patents. According to eTAGZ, a number of additional companies are in negotiations to license the proprietary eTAGZ system for label attachment.
Isaac Jacobson, eTAGZ CEO, discusses the future of eTAGZ, “We look forward to working with many more companies as they realize the benefits of implementing eTAGZ technology.”
eTAGZ is the owner of U.S. Patent No. 6,298,332 entitled "CD-ROM Product Label Apparatus and Method," U.S. Patent No. 7,703,686 entitled "Consumer-Computer-Readable Product Label Apparatus and Method," U.S. Patent No. 7,503,502 entitled "Computer Readable Hang Tag and Product" and the newly awarded U.S. Patent No. 8,249,919 entitled "Computer Readable Medium Product Label Apparatus and Method." These patents cover the attachment and use of digital media for sales, promotion, and marketing of all types of products.
eTAGZ has partnered with market leaders in a variety of industries, including pharmaceuticals, food and hospitality, publishing, entertainment and music, shoes, sports gear, hunting, bags and apparel, to name a few.