BOSTON--(BUSINESS WIRE)--The Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its 17th annual awards competition, recognizing achievement in web and mobile innovation and emerging marketing applications produced and developed in New England. The awards were presented last night at a crowded show at the Marriott Copley in Boston.
“These extremely talented winners are the best of the best in the digital marketing industry in New England. This year, we saw ingenuity and technology come together like never before to produce innovative marketing strategies and creative,” said MITX president Debi Kleiman. “MITX is so proud to host an awards program that celebrates such high caliber work year after year.”
The 2012 finalists competed in 25 categories, including vertical industries ranging from Consumer Goods to Financial Services. The awards honor web sites, applications, and marketing campaigns that also leverage gaming, mobile, video, and social media from companies active in the Internet business and marketing industries in New England.
The 2012 MITX Interactive Award winners include:
Brand Response Campaign
Olympus: Are You PEN Ready?
mediahub/Mullen
for Olympus
Branded Content
DiabetesEducation.com
Cantina for
Liberty Medical Supply, Inc. | An Express Scripts Company
Consumer Goods
LensCrafters CompleteLook
SapientNitro
for LensCrafters
Corporate Social Responsibility
The Life is good 2011
Festival Campaign
Life is good
Direct Response Campaign
Kaspersky Lab The Dark Knight Rises
Sweepstakes
Havas Edge for Kaspersky Lab
eCommerce
NYDJ Fall 2012 Collection Digital Lookbook
Toth
+ Co. with Onestop for NYDJ
Educational Institution
Andover Walkabout
Genuine
Interactive for Andover Phillips Academy
eLearning
Virtual Ventilator
Genuine Interactive for
Boston Children's Hospital
Experimental and Innovative
LensCrafters CompleteLook
SapientNitro
for LensCrafters
Financial Services and Insurance
Like My Community
Hill
Holliday for Liberty Mutual
Games
Red Bull Records- AWOLNATION Megalithic Mayhem
Pod
Digital Design for Red Bull Records
Healthcare and Wellness
Good Form Running iPad Application
Almighty
for New Balance
Integrated Campaign
Men in Black 3
Hill Holliday for
Dunkin' Brands
Mobile
Seaport Square iPad Application
Neoscape, Inc.
for Boston Global Investors
Mobile Advertising
What Are You Drinkin' Ice Coffee Flick
Game
Hill Holliday for Dunkin' Brands
Nonprofit and Government
Birthright Israel's Mazel 13 Pin &
Win Contest
THD for Birthright Israel Foundation
Paid Media Content
Making a Big Bet on Comedy
mediahub/Mullen
for JetBlue
Physical Computing and Robotics
Duracell Virtual Stadium
Digitas
for Duracell
Professional Services
mullen.com
Mullen
Promotional Content
EF College Break Stories Campaign
EF
College Break, a division of EF Education First
Social Content
LensCrafters How You See It
SapientNitro
for LensCrafters
Social Engagement
Call Someone Who Cares
Mullen for
U.S. Cellular
Sports
Light You Up
Mullen for Adidas
Technology
GoMo
Mullen and Google
Travel, Entertainment and Leisure
Get Away With It
Mullen
for JetBlue
Best Creative
Unreal. Candy Unjunked.
Genuine
Interactive for Unreal Food, Inc.
Best Engagement
Get Away With It
Mullen for JetBlue
Best Use of Technology
LensCrafters CompleteLook
SapientNitro
for LensCrafters
Best User Experience
Unreal. Candy Unjunked.
Genuine
Interactive for Unreal Food, Inc.
Best of Show
LensCrafters CompleteLook
SapientNitro for
LensCrafters
Digital Marketer of the Year
Fidelity
The 2012 MITX Interactive Awards are sponsored by: Platinum Sponsor PWC; Gold Sponsors Bingham, Miller Systems; Silver Sponsors Genuine Interactive, SapientNitro, ShareThis, The Atom Group, and Vitamin T.
For additional information, please visit the MITX Interactive Awards website.
About MITX
Established in 1996, the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creators of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.