LOS ANGELES--(BUSINESS WIRE)--Evolve Media Corp. announced today that CraveOnline Media, its male lifestyle publishing group, has acquired the owned and operated publishing assets of Gorilla Nation, which include GameRevolution, LiveOutdoors, and many other premium sites. With the additional publishers, CraveOnline now reaches 30 Million US comScore uniques each month, making it the largest male lifestyle publisher online.
With owned and operated sites covering key categories across Entertainment, Sports, Gaming, Music, Outdoors, Style, and Tech, CraveOnline proudly features some of the most sought-after male sites on the web. Now with over 175 editors and a nationwide events team, Crave provides comprehensive coverage of all major cultural and lifestyle events.
“With the entire sponsorship display marketplace moving towards a 'fewer, bigger, better' model, we saw this as an opportunity to double down, going to market with a sales team that is twice the size, and an ability to bring truly scalable online and offline ad products and media programs to our clients,” stated Brian Fitzgerald, President and Co-Founder of Evolve. “CraveOnline now owns and operates more web properties than any other male focused publisher, making Crave a larger publisher than Break, Complex, CollegeHumor or IGN.”
The industry has recognized CraveOnline with numerous awards and accolades for its excellence in delivering creative solutions and marketing programs for advertisers. In joining the sales teams, Gorilla Nation’s domestic media sellers now report to CraveOnline’s SVP of Sales, Drew Berkowitz.
“With our newly acquired publishing assets and increased reach, CraveOnline now truly offers marketers seeking the male audience the best custom content integration, mobile engagement, branded entertainment, and event packages, all tied to our award winning creative,” states Berkowitz.
About CraveOnline Media, LLC
CraveOnline (www.craveonline.com) is the #1 male lifestyle destination reaching men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As the largest male lifestyle publishing company, CraveOnline Media attracts over 30 million unique visitors per month (November 2012, Comscore). CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is part of Evolve Media Corp.