BevMo! Opens New Store in Tracy Weekend Before Thanksgiving

Opening weekend festivities include tastings of wine, beer and gourmet food;
First 500 shoppers in line before 9 a.m. to receive gift bag valued at $50

TRACY, Calif.--()--BevMo!, the ultimate neighborhood specialty beverage retailer, will open its newest California store in Tracy at the SW corner of W. Grant Line Road and I-205 on Friday, November 16 at 9 a.m. As the 129th BevMo! serving California, Arizona and Washington, the new 9,000 square foot location will feature a selection of more than 1,702 wines, 1,645 spirits, 1,417 beers and hundreds of gourmet food items, cocktail mixers, glassware, bar accessories and more.

“We’re thrilled to join the Tracy community and offer them award-winning service and an unparalleled selection of tasty beverages,” said BevMo! CEO and Chief BevMologist Alan Johnson. “We’ll kick off the grand opening with a $50 gift bag giveaway to the first 500 people in line on opening day – arrive by 9 a.m. as the gift bags go fast! Thanksgiving is just around the corner, so come on in to discover something new to serve or stock up on the classics. Bring your family and friends for a fun neighborhood celebration.”

In addition to the gift bag giveaway, in-store events and demonstrations will be held on opening day and throughout the weekend, with tastings from popular brewers and vineyards like Gnarly Head, Wente Winery, Gloria Ferrer, Lagunitas, Duvel and 21st Amendment. Major spirit brands such as Glenfiddich, Tito’s Vodka, and Bombay East Gin will also be hosting in-store events all weekend long!

The new store in Tracy will offer gift bags valued at $50 to the first 500 lined up before the store opens at 9 a.m. Each gift bag will include a number of fabulous BevMo! specialty items such as a Go Vino wine glasses, TrueTap Corkscrew, gourmet snacks, MIXT White Chocolate Martini Mixer, and a cocktail shaker! Customers are encouraged to invite friends and family to join them that morning to help reach the 500 count goal.

Weekend Activities

Special in-store events and demonstrations are scheduled throughout the day from Friday, November 16 through Sunday, November 18. Highlights include tastings, cocktail presentations and delicious food from some of best local, well-known brands, so check out the schedule below and come on in to try something new!

Friday, November 16 Tastings/Demonstration Events Include:

9 a.m. to 12 p.m.           Gnarly Head, Brazin & Lagunitas
12:30 p.m. to 3:30 p.m. Wente Winery, Duvel & Skinnygirl
4 p.m. to 7 p.m. Gloria Ferrer, Guinness & Milagro Tequila
 

Saturday, November 17 Tastings/Demonstration Events Include:

9 a.m. to 12 p.m. Bailey’s Irish Cream
12:30 p.m. to 3:30 p.m. Luisi Wines, Speakeasy Ales & Lagers & Bombay East Gin
4 p.m. to 7 p.m. MD Phillips, Blue Moon & Tito’s Vodka
 

Sunday, November 18 Tasting/Demonstration Events Include:

12 p.m. to 3 p.m. Concannon Wine, Ace Cider & Glenfiddich
3:30 p.m. to 6:30 p.m. Gallo Wine, 21st Amendment & Fireball Whiskey
 

You can also join BevMo! on Facebook and Twitter, by visiting https://www.facebook.com/BevMo or https://twitter.com/BevMo.

About BevMo!

Satisfying customers since 1994, BevMo! is the ultimate specialty beverage retailer where beverage lovers can discover the best quality wines, spirits and beers, at great prices. BevMo! makes shopping convenient, comfortable and fun. BevMo!’s knowledgeable, dedicated and welcoming team of experts can assist both enthusiasts and first-time buyers of wine, spirits and beer to discover something new. A one stop shop for everything beverage, BevMo! also supplies so much more including specialty foods, cocktail mixers, cigars, glassware and bar accessories. BevMo! also offers most of its products for purchase online, for delivery or in-store pick up. To find out more about BevMo, please visit www.BevMo.com.

Contacts

Finn Partners
Jacqueline Buchanan
415-249-6777 (w)
626-590-2166 (c)
jacqueline@finnpartners.com
or
BevMo!
Kris Mulkey
925-348-6444 (c)
mulkeyk@bevmo.com

Release Summary

BevMo! to open new store in Tracy, CA on Friday, November 16. First 500 people in line receive complimentary gift bag worth $50.

Contacts

Finn Partners
Jacqueline Buchanan
415-249-6777 (w)
626-590-2166 (c)
jacqueline@finnpartners.com
or
BevMo!
Kris Mulkey
925-348-6444 (c)
mulkeyk@bevmo.com