TORONTO--(BUSINESS WIRE)--According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, DENTSPLY International’s acquisition of Astra Tech will have significant effects on all regions of the large global dental implant market. This market suffered strong negative effects from the global economic slowdown, but will rapidly recover in all regions and will be growing at an overall rate of more than ten percent per year by 2016.
Previously, DENTSPLY Friadent and Astra Tech were perennially the fourth- and fifth-largest competitors in the dental implant market worldwide. They had different geographic specializations: DENTSPLY Friadent ranked much higher than Astra Tech in Europe, and Brazil, Russia, India and China, while Astra Tech was more successful in Asia Pacific and North America.
Thus, the resulting combined company is now not only much larger, but has also gained significant geographic diversification. The combined company has a particularly excellent position in Europe, still the world’s largest dental implant market, and has a chance to push Straumann out of its largest market share position.
The combined company, rebranded DENTSPLY Implants, will change the competitive dynamics, making it a two-tiered market with Nobel Biocare, Straumann and DENTSPLY Implants likely competing for first position, and BIOMET 3i and Zimmer left to compete for fourth. All competitors will be watching the progress of this acquisition closely.
“Even though this acquisition is the biggest news in this market, all competitors will have to continue to watch that newer, lower priced competitors do not gain position unchallenged,” said MRG Senior Analyst Karen Gierszewski. “In particular, two low-cost competitors, Neodent, with almost all of its sales in Brazil, and OSSTEM IMPLANT, with most sales in South Korea, have climbed in revenues just from the sheer volume of unit sales. Low-cost implants are becoming a significant part of the market. In recognition of this, Straumann acquired a 49 percent stake in Neodent. Companies do not keep market dominance by ignoring new competitive models.”
Millennium Research Group’s Global Competitor Insights for Dental Implants 2012 report provides an in-depth analysis of each of the top 10 competitors in the global dental implant market.
About Millennium Research Group
Millennium Research Group (www.MRG.net), a Decision Resources Group company (www.DecisionResourcesGroup.com), is the global authority on medical technology market intelligence and the leading provider of strategic information to the healthcare sector. The company provides specialized industry expertise through multiclient market research, ongoing Marketrack™ projects, customer loyalty tracking, facility-level procedure forecasting, and customized solutions.
About Decision Resources Group
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