DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/nskb55/latin_american) has announced the addition of Frost & Sullivan's new report "Latin American Pay TV Services Markets, 2011: High Definition TV and Interactive Broadband Services Changing the Dynamic of the Pay TV Industry" to their offering.
This study covers the state of the Latin America pay TV services market, examining main market facts as well as drivers and restraints for growth and competitive structure. Apart from these, market sizing is done for the Latin American countries of Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela. In addition, an in-depth analysis of the competitive situation, including pay TV operators' market share is presented. The base year is 2011 with forecasts running through 2017. The market is further divided into technologies such as cable TV, direct-to-home, multichannel multipoint distribution service, and Internet protocol TV, as well as subscription types like analog TV, digital TV, and high definition TV.
Executive Summary
- The most relevant drivers for this growth are competition among cable TV, Direct-To-Home (DTH), and Internet Protocol TV (IPTV) operators, an increase in service bundling, and a push of Digital TV (DTV) and High-Definition TV (HDTV) by operators.
- Moreover, according to the International Monetary Fund (IMF) estimates, all economies of Latin America are expected to grow from 2012 to 2017.
- However, lack of competition in remote areas, expensive content and long period of payback for DTH are restraints for the development of the pay TV services market.
- In addition, the forbiddance for incumbents telecommunications companies in Argentina and Mexico to offer pay TV is a restraint, although it is expected that regulators remove this barrier.
- In 2011, digitalization and high definition expansion continued as a top priority for pay TV service providers.
- The HD increased adoption is a factor of the increase in penetration of HD TV Sets, of the increased availability of HD channels, of a pushed migration from SD to HD by operators, of the decrease in the cost of set-top-boxes and of the switch-off of Analog Terrestrial TV.
- After years of uncertainty, IPTV is being deployed by all major Telcos in the region, including Telefónica S.A., América Móvil operations (in courtiers where they are allowed), and regional competitors, such as Oi in Brazil; UNE, ETB, and Emcali in Colombia; Grupo GTD in Chile, Alestra, Iusacell, and Axtel in Mexico; and CANTV in Venezuela.
Key Questions This Study Will Answer
- Is the market growing, how long will it continue to grow, and at what rate?
- Which country breakdowns present the highest growth opportunities from 2011 to 2017?
- What are the trends in the market, regarding technology, competition, consumer demands, and the economy?
- What are the most important regulatory issues impacting pay TV services in Latin America?
- What are the projections for DTV and HDTV in Latin America?
- How are revenue and LIS divided among the cable TV, DTH, MMDS, and IPTV technologies?
For more information visit http://www.researchandmarkets.com/research/nskb55/latin_american
Source: Frost & Sullivan