DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/xnkkzq/digital) has announced the addition of the "Digital Advertising Outlook India 2012" report to their offering.
Digital Marketers in India
Latest empirical studies reflect a cautious approach being followed by Indian digital marketers.
Based on some unique strengths of internet advertising Indian marketers respond positively towards including Internet in the media mix and believe in drawing synergy between Internet and traditional mediums. However they are still apprehensive about the efficacy of the medium.
Indian digital marketers consider it important to include Internet in the media mix however they do not push the medium aggressively. Key research in this area identifies that Indian marketers and advertisers prefer to use Internet Technology and web advertising, in a campaign's media mix only when the campaign is also run on traditional mediums. In seclusion, the medium is not the preferred choice for advertising.
In the present study an In-depth analysis of published research and data, industry trends and the advertising expenditure declarations, by listed companies belonging to various Indian sectors, has been conducted for the purpose of data collection.
The study is a one of its kind in terms of collation and calculations of numbers on the digital ad market space in India. The report provides an outlook of the current market scenario and will also act as a benchmark and referral source for the digital marketers to help them take timely and well informed decisions.
The present report is a collation of the latest stats and insights on certain very critical of issues facing the Indian digital ad Industry space. The market ecosystem is wrought with numerous challenges. To sort out these issues a clear and lucid picture is provided in this outlook so that stakeholders can take informed decisions thereof.
The report presents most recent data cuts from few of the best sources available worldwide. The report is a must for all stakeholders including digital advertisers, digital ad agencies, ad-networks and VC's and investors alike.
Companies Mentioned
- eMarketer
- Nielsen
- Ad Age
- Econsultancy
- Adobe
- MediaMind
- GoupM
- ZenithOptimedia
- NM Incite
- Social Baker
- McKinsey
- AirTel
- Gillette India
- Vodafone India
- Google+
- YouTube
- Cadbury Dairy Milk
- Ogilvy & Mather
- JWT India
- Lowe Lintas
- McCann Erickson India
- DDB Mudra
- TBWA
- and many more...
For more information visit http://www.researchandmarkets.com/research/xnkkzq/digital