PQ Media Releases August uberVU Leading Social Brands Report Showing 21.6% Increase in Social Media Impressions Led by Five Top 10 Consumer Product Categories

STAMFORD, Conn.--(BUSINESS WIRE)--Total social media impressions generated by the Top 100 consumer brands in the month of August increased 21.6% from July to 12.9 billion, according to data released today in the uberVU Leading Social Brand Report. According to uberVU data, global social media mentions split 42% US, 58% Rest-of-World and 55% male, 45% female. See more about the report at www.LeadingSocialBrands.com.

The report developed by PQ Media employs monthly uberVU real-time data to rank the Top 100 consumer brands within the Top 10 product categories by their social media impressions.

Top Five Consumer Product Categories Dominate with 11.1 Billion Impressions

Consumer Technology maintained product category leadership increasing 38.4% to 3.6 billion IMPs. Restaurants moved into 2^nd place on a 26.5% gain to 2.9 billion IMPs, beating out Beverages which fell 14.4% to 2.1 billion IMPs. Retail and Personal Care Products saw significant double digit growth at 64.4% and 52.8% respectively, while Insurance registered a 172.4% gain off a small base.

	uberVU Social Media Brands Top 10 Product Categories
Rank		August 2012 IMPs (Millions)	July 2012 IMPs (Millions)	% Change
1	Consumer Technology	3,604.1	2,603.3	38.4%
2	Restaurants	2,863.5	2,264.1	26.5%
3	Beverages	2,104.1	2,457.4	-14.4%
4	Retail	1,397.6	850.2	64.4%
5	Automakers	1,148.1	972.3	18.1%
6	Personal Care Products	689.6	451.3	52.8%
7	Financial	647.7	696.4	-7.0%
8	Household Products	236.5	229.3	3.1%
9	Insurance	183.6	67.4	172.4%
10	Pharmaceuticals	30.9	22.7	36.1%
	TOTAL	12,905.7	10,614.1	21.6%
	Note: Data based on full month period

Source: PQ Media, uberVU

Top Ten Brands Lead With 52.2 Percent of Social Media Impressions

Coke’s social media IMPs fell 14.1% to 1.3 billion, with a 49% category SOV, and retained its #1 position over 2^nd place Apple, which increased 25.5% to 955 million IMPs, with a 25% category SOV. Amazon’s IMPs increased 66.6% to 943 million IMPs, with a 67% category SOV, to replace Google in 3^rd place. Wendy’s broke into the Top 10 Brands at 6^th place. Within specific product category rankings one of the biggest changes was in Insurance, where Progressive jumped from 7^th place in July to 3^rd place in August.

	uberVU Top 10 Social Media Brands
Rank		Product Category	August 2012 IMPs (Millions)	July 2012 IMPs (Millions)	% Change
1	Coke	Beverages	1,272.0	1,479.7	-14.1%
2	Apple	Consumer Tech	955.4	761.2	25.5%
3	Amazon	Retail	942.3	565.5	66.6%
4	Google	Consumer Tech	898.9	606.8	48.1%
5	Samsung	Consumer Tech	830.8	469.3	77.0%
6	Wendy’s	Restaurants	475.7	167.9	183.3%
7	Starbucks	Restaurants	375.9	382.2	-1.7%
8	Microsoft	Consumer Tech	348.0	284.7	22.2%
9	McDonald’s	Restaurants	329.6	271.6	21.4%
10	Burger King	Restaurants	311.7	316.6	-1.5%
	TOTAL		6,740.3	5,305.5	27.0%
	Note: Data based on full month period

Source: PQ Media, uberVU

Outside the US, Consumer Tech and Beverages Lead in Social Media Conversations

In an age of global social media marketing, Consumer Technology and Beverages generated more than 60% of their social media mentions outside the US. Restaurants, Retail, Automakers and Personal Care Products followed closely, with Rest-of-World mentions each exceeding 50%. Global conversations split 55% male, 45% female. Male conversations led Consumer Tech, Automakers, Insurance and Pharmaceuticals, while female conversations led Personal Care and Household Products.

Social Media Brand Product Categories	Gender Male	Gender Female	Region US	Region RoW
Consumer Technology	70%	30%	38%	62%
Restaurants	48%	52%	43%	57%
Beverages	54%	46%	33%	67%
Retail	52%	48%	47%	53%
Automakers	73%	27%	45%	55%
Personal Care Products	37%	63%	42%	58%
Financial	55%	45%	64%	36%
Household Products	40%	60%	51%	49%
Insurance	70%	30%	81%	16%
Pharmaceuticals	62%	38%	58%	42%
TOTAL	55%	45%	42%	58%
Note: Data based on full month period

Source: PQ Media, uberVU

About the uberVU Leading Social Brand Report™

The uberVU Leading Social Brand Report is the first social media audience measurement report

to provide executives and senior managers with objective high-level month-on-month performance and competitive intelligence data. Each report converts the month’s social media Big Data into standardized KPI rankings and social media development indexes for the Top 10 product categories, the Top 10 brands within each category and the Top 100 brands. Each report provides additional insights for each leading brand by share-of-voice (SOV), gender, sentiment and region of origin, US vs. Rest-of-World (RoW).

About uberVU

uberVU (www.ubervu.com), founded in 2009, is a leading social marketing platform and real-time social media audience measurement service provider. uberVU services cover all 4 social media marketing value pillars: Monitoring, Analytics & Reporting, Engagement, Workflow, and has the only integrated dashboard of audience characteristics that can be deployed throughout multiple departments, functions and geographies. Thousands of companies use uberVU to easily integrate social media throughout their business processes, from managing brand reputation and dealing with customer service, to measuring the impact of their social media marketing campaigns.

About PQ Media

PQ Media (www.pqmedia.com), is a leading emerging media research consultancy and developed the uberVU Leading Social Brand Report™ in collaboration with uberVU. PQ Media provides unbiased actionable strategic media intelligence through a variety of consulting services and syndicated research reports to leading media companies, financial institutions, management consultants, media agencies and brands. The firm’s reports and services have influenced client strategic plans, investment parameters and tactical approaches since 2003.

For more information, or to subscribe to the uberVU Leading Social Brand Report visit www.LeadingSocialBrands.com.