NEW YORK--(BUSINESS WIRE)--PubMatic (www.pubmatic.com), the digital media platform company for publishers, today announced the appointment of Dan Rapaport to the position of VP of Product Management, based in Redwood City. Rapaport will be responsible for setting PubMatic’s product strategy and defining the product roadmap and agenda. He will be working closely with the PubMatic engineering team and our publishing clients globally to develop products that best meet their needs. Dan brings a wealth of knowledge in the development and engineering of ad technology products from experience with companies such as Yahoo!, Adknowledge and Andiamo. He has also lead product development teams at leading software companies such as Veritas (acquired by Symantec) and Oracle.
In his ad technology positions, Rapaport developed a video ad serving platform, a search campaign management platform and yield management tools for advertising inventory. While at Yahoo!, he led a product management team for the performance advertising business on the Yahoo Advertising Network that increased pricing by over 25%. He also created a unified business intelligence solution and data platform for Yahoo’s Display and Search Advertising businesses. Prior to his software development career, Rapaport worked for leading Silicon Valley venture capital firm Draper Fisher Jurvetson after graduating from Stanford with both an MBA and a MSEE (Master of Electrical Engineering). He was elected Student Body President of the Stanford School of Business. He received his BA from Berkeley in Quantitative Economics and was appointed to Phi Beta Kappa.
“PubMatic believes in human informed, client-demand fueled ad technology. In someone like Dan Rapaport we have found the unusual combination of business management and engineering expertise with an exceptional focus on customer needs,” says Kirk McDonald. “He has built the types of products that will enrich and enhance PubMatic’s current capabilities.”
“I’m excited to join and lead product development at PubMatic, which has created so much innovation already for publishers globally,” says Rapaport. “The future of advertising sales is an increasingly automated one and PubMatic knows how to create tools that complement and ease the entire sales process. PubMatic engineers brought Real Time Bidding to market for publishers and we will continue to set the agenda as we help publishers get the greatest value out of all of their advertising inventory.”
Rapaport will work with PubMatic’s engineering, sales and product management teams to continue building its dynamic products during a period of rapid growth and international expansion. In June, PubMatic announced a $45 million dollar mezzanine round of funding lead by August Capital that has been earmarked for strategic acquisitions.
“As we grow, we need a true innovator leading product development to complement our team,” says Rajeev Goel, CEO and Co-Founder of PubMatic. “Dan’s appointment follows up the additions of Bob Walczak as VP Mobile, Lisa Feher as VP of Human Resources and Nadine Stocklin as General Counsel – all made since late spring.”
The company experienced 2011 year-over-year revenue growth of 150% and has recently expanded internationally and introduced new products, including PubDirect (which offers audience and deal management and, uniquely, the ability to dynamically optimize inventory across all sales channels), PubLink (which helps publishers expand their pool of available inventory) and an integrated platform for mobile monetization.
About PubMatic
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the U.S., Europe and Asia.
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