RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--C&A Marketing Inc., a leading global distributor of digital cameras, camcorders and related accessories, has acquired portions of Ritz Camera and Image LLC at bankruptcy auction. Ritz Camera and Image filed for bankruptcy in June 2012 and went up for auction on Thursday, September 6th. Assets of Ritz Camera acquired by C&A include the company’s stores, websites, technology and the RitzPix business.
C&A Marketing is an industry veteran in the imaging space, having over 20 years’ experience both in wholesale distribution, sourcing and retail operations. As the Polaroid Licensee for instant digital imaging products, IP, Sports Action cameras and accessories, C&A already plays a significant role in the resurgence of one iconic American imaging brand.
“Ritz Camera has been a respected name in the camera industry for almost a century,” commented Harry Klein, co-owner and CFO of C&A Marketing. “In today’s marketplace, it is essential for retailers to strike the right balance with their brick and mortar and online retail presence. This is particularly true in the imaging channel, as consultative sales and interaction are essential to the customer experience. The Ritz brand has long been synonymous with the type of service and customer-centric approach that is too often missing from the retail landscape. We plan to uphold that proud tradition, while updating the retail mix to reflect current market dynamics.”
C&A plans to keep approximately five to seven of the camera retailer’s flagship stores open across the country along with the RitzPix business. This is a major online Imaging business that can do anything from standard prints, photo restoration, large size printing, medium format film processing, custom book printing and more with a full size Lab in Hapeville, GA. Along with the Ritz Camera name, C&A will also maintain additional retailers Camera World, Wolf Camera, Photo Alley, Kits Cameras and The Camera Shop, all of which have been acquired by Ritz in recent years. The C&A acquisition will be a majority of the Ritz Camera business.
Ritz Camera and Image was founded by Benjamin Ritz in 1918. The retailer offers a variety of cameras, accessories and camera related services from the top brands in the industry.
C&A Marketing, Inc.
C&A Marketing is a leading global distributor of digital cameras, camcorders, and related accessories in the consumer technology market. Headquartered in Ridgefield Park, N.J., C&A Marketing is the Polaroid Licensee for their accessories and instant digital camera line. With over two decades in business, the depth and breadth of their inventory is constantly expanding as is their presence and reputation in the consumer electronic marketplace.