YoCrunch Announces New Breakfast Blends Varieties

YoCrunch Breakfast Blends Feature Post Fruity Pebbles and Honey Bunches of Oats

YoCrunch Greek Vanilla Yogurt with Honey Bunches of Oats (Photo: Business Wire)

CHICAGO--()--YoCrunch®, the original yogurt packaged with fun, mix-in toppings, has launched new YoCrunch® Breakfast Blends™ to expand its industry-leading yogurt with topping offerings. New products like YoCrunch nonfat vanilla yogurt with Post® Fruity PEBBLES®, the first gluten-free breakfast-cereal topped yogurt, and Greek yogurt with Honey Bunches of Oats®, make Breakfast Blends the perfect on-the-go breakfast.

“Our new Breakfast Blends varieties allow breakfast time to be wherever and whenever you want,” said YoCrunch Senior Director of Marketing Jeff Hunt. “The unique and tasty varieties of nonfat yogurt with Fruity PEBBLES and Greek yogurt with Honey Bunches of Oats provide options for kids and adults alike, while delivering the nutritional benefits of yogurt.”

New YoCrunch Breakfast Blends Varieties:

  • Vanilla Nonfat Yogurt with Post Fruity PEBBLES: Made with creamy, nonfat vanilla yogurt and crunchy Fruity PEBBLES, each cup is gluten-free and has just 100 calories. New YoCrunch vanilla nonfat yogurt with Post Fruity PEBBLES, featuring the popular Flintstones characters, is available in 3.75 oz. 4-cup multipacks with a suggested retail price of $2.89.
  • Greek Vanilla and Strawberry Yogurt with Honey Bunches of Oats: The new YoCrunch nonfat Greek yogurt with Honey Bunches of Oats is the newest way for Greek yogurt lovers to enjoy a fun, on-the-go breakfast that can help to stave off hunger throughout the day. Each 6 oz. cup of Greek vanilla or strawberry yogurt with Honey Bunches of Oats provides an excellent source of protein and vitamin C. Both varieties are available in 6 oz. twin-packs with a suggested retail price of $2.49.

About YoCrunch

YoCrunch Yogurt provides a break from boring snacking – it’s a fun snack that allows kids and adults to play with their food and receive all the benefits of yogurt. The YoCrunch® brand is America's fastest-growing, full line yogurt manufacturer. YoCrunch combines smooth, creamy nonfat yogurt conveniently packaged together with a wide variety of crunchy mix-ins including granola, M&M's® Chocolate Candies, Nestle® Crunch® candy, Reese’s® Pieces® candy, OREO® cookie pieces, Butterfinger® pieces and CHIPS AHOY!® cookie pieces, as well as the YoCrunch® Fruit Parfait™ line and Greek yogurt with toppings. For more information, please visit www.YoCrunch.com.

About Post Foods, LLC

Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1897. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles®, Great Grains®, Post Shredded Wheat®, Post® Raisin Bran, Grape-Nuts®, Alpha-Bits and Honeycomb®. Post is dedicated to health and wellness, offering consumers a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

THE FLINTSTONES and all related characters and elements are trademarks of and © Hanna-Barbera.
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Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50385001&lang=en

Contacts

Media Contact:
Blue Chip Marketing Worldwide
Mara Greenwald, 847-418-8085
mgreenwald@bluechipww.com

Release Summary

YoCrunch, the original yogurt packaged with fun, mix-in toppings, has launched new YoCrunch Breakfast Blends to expand its industry-leading yogurt with topping offerings.

Contacts

Media Contact:
Blue Chip Marketing Worldwide
Mara Greenwald, 847-418-8085
mgreenwald@bluechipww.com