Wayne Eckerson and Rick van der Lans to Keynote Composite Software’s Third Annual Data Virtualization Day

World's largest data virtualization event will draw more than 200 Composite Software customers and prospects to New York on October 10

SAN MATEO, Calif.--()--Composite Software announced today the keynote speakers for the company’s third annual Data Virtualization Day that will take place October 10 in New York City. Data Virtualization Day 2012: The Logical Next Steps represents the world's largest gathering of data virtualization experts and implementers, expected to draw more than 200 Composite Software customers and prospects who will hear from two of the world’s leading authorities on data virtualization, data warehousing, data integration and business intelligence discussing “Data Virtualization: Why it’s Logical for Business and IT.”

Wayne Eckerson, a leading thought leader in the business intelligence field for more than 20 years, will discuss data virtualization from the business perspective in his co-keynote. Eckerson is the director of research at TechTarget and founder of the BI Leadership Forum, a research service and online community serving the information and educational needs of BI directors and their teams. Wayne writes a popular weekly blog called “Wayne’s World of BI” that focuses on industry trends and examines best practices in the application of business intelligence. His latest book, The Secrets of Analytical Leaders: Insights from Information Insiders, is due out in October.

“Since most of our data environments are heterogeneous—and becoming ever more so—it makes sense to implement a virtualization layer that presents users and applications with a unified interface to access any back-end data no matter where it's located or how its structured,” Eckerson said. “A layer of abstraction that balances federation and persistence can do two things that every IT department must deliver to the business: lower costs and quicker deployments.”

Rick Van der Lans, managing director and founder of R20/Consultancy, will provide the IT point of view on why now is the time for data virtualization. Van der Lans is an independent analyst, author, and internationally acclaimed lecturer specializing in data warehousing, business intelligence, and database technology. Van der Lans is recognized as one of the world’s leading authorities on data virtualization and just published a new book: Data Virtualization for Business Intelligence Systems: Revolutionizing Data Integration for Data Warehouses

“Organizations are evolving quickly, thus rapidly changing the decision management processes as well,” said van der Lans. “Organizations are challenged today to develop systems that have an agility level that matches the speed with which their business evolves. Agility is becoming a crucial property of each and every BI system, and data virtualization is key to achieving it.”

Claudia Imhoff, president of Intelligent Solutions and a leading consultant and analyst on data warehousing, business intelligence and analytics, will join Eckerson and van der Lans for a data virtualization panel discussion. Wayne Kernochan, president of Infostructure Associates, a consulting organization focusing on infrastructure software, IT agility and “data usefulness” and a long time researcher of data virtualization trends, will be covering Data Virtualization Day 2012 as well.

“We are delighted to bring together this powerful lineup of industry thought leaders to share their insights with our customers and prospects,” said Robert Eve, Composite Software executive VP of Marketing.

To register for Composite Software’s Data Virtualization Day 2012, please visit here.

Composite Software, Inc. is the data virtualization market leader. Organizations such as the world’s largest financial services firms, pharmaceutical companies, communications providers, energy producers and government agencies rely on Composite data virtualization offerings to simply information access. Composite Software is privately held, with corporate headquarters in San Mateo, CA.

To contact Composite, please call (650) 227-8200 , visit us on the Web at http://www.compositesw.com, or follow us on twitter http://twitter.com/compositesw. To learn more about data virtualization visit the DV Café microsite, the Data Virtualization Channel and the Data Virtualization Leadership Blog.

Composite Software is a registered trademark of Composite Software, Inc. Copyright © Composite Software, Inc. 2012.

Contacts

Humphrey Strategic Communications
Scott Humphrey, 503-644-9709
humphrey@strategic-pr.com

Release Summary

Wayne Eckerson and Rick van der Lans to Keynote Composite Software’s Third Annual Data Virtualization Day

Contacts

Humphrey Strategic Communications
Scott Humphrey, 503-644-9709
humphrey@strategic-pr.com