SMITHFIELD, R.I.--(BUSINESS WIRE)--FGX International Inc., a leading eyewear designer and marketer, announced today that iconic television, motion picture, Broadway star and author, Brooke Shields, will be the new face of Foster Grant. Shot in Los Angeles by famed director and photographer, Dave Myers, the new campaign captures the rich, established heritage of the Foster Grant brand.
The advertising campaign launches nationwide this fall and will include multiple television commercials and print advertisements for the Foster Grant sunglasses and reading glasses collections. In a nod to the brand’s history, the campaign will feature the well-known “Who’s that behind those Foster Grants? ®” tagline, which was recognized by Advertising Age as one of the Top 100 Advertising Campaigns of all time.
“FGX is delighted to announce our working partnership with Brooke Shields,” said Gina Lazaro, CMO of FGX International. “Brooke’s wide-ranging appeal and natural beauty make her a perfect fit for the Foster Grant brand, helping us to expand the brand’s history of working with the most well-respected, talented, and brightest Hollywood stars. We could not be more thrilled to add her to the list of exceptional talents whose names have answered the age-old question, ‘Who’s that behind those Foster Grants? ®’
The campaign will include television commercials, print ads and in-store signage. All ads will also be viewable on FosterGrant.com and on the Foster Grant social media sites. FGX has invested multi-millions in consumer advertising for its collection of sunglasses and reading glasses in 2013.
“I’m so honored to become a part of the Foster Grant family, and to work in this next chapter of the brand’s storied history,” said Brooke Shields. “The ‘Who’s that behind those Foster Grants? ®’ tagline is such a recognizable piece of pop culture, and I’m excited to help bring it to life again in partnership with the Foster Grant team.”
About FGX International
FGX International Inc. is a leading designer and marketer of non-prescription reading glasses and sunglasses with a portfolio of established, highly recognized eyewear brands including Foster Grant®, Sight Station™, Magnivision®, Gargoyles®, Anarchy®, Corinne McCormack®, SolarShield® and PolarEyes®. FGXI also holds licenses for brands such as Ironman®, Body Glove®, Disney®, Field & Stream™, Dockers®, Reebok®, Nine West®, NASCAR®, and Panama Jack®. Based in Smithfield, Rhode Island, FGXI has approximately 500 full time employees. Additional offices are located in New York City; Ormond Beach, FL; San Luis Obispo, CA; Toronto; Milan; Stoke-on-Trent, England; Mexico City; and Shenzhen, China.
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