DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/9ljkmd/enterprise_softwar) has announced the addition of the "Enterprise Software Market in Thailand 2011-2015" report to their offering.
TechNavio's analysts forecast the Enterprise Software market in Thailand to grow at a CAGR of 12.2 percent over the period 2011-2015. One of the key factors contributing to this market growth is the need for improved business productivity. The Enterprise Software market in Thailand has also been witnessing increasing adoption of enterprise software by SMEs. However, the replacement of existing legacy systems could pose a challenge to the growth of this market.
Commenting on the report, an analyst from TechNavio's Enterprise Computing team said; The contribution of small and medium-sized enterprises (SMEs) in the overall revenue of the Enterprise Software market in Thailand is increasing. In the SME segment, organizations prefer the integration of Customer Relationship Management (CRM) and supply chain management (SCM) solutions with Enterprise Resource Planning (ERP). Many SMEs aim to globally expand their business and have realized the importance of enterprise applications as a supporting tool to achieve this goal. The increasing focus on SMEs has resulted in enterprise software vendors offering tailored applications based on the needs of this segment. This has also propelled the market vendors to target industries such as Energy, Tourism, and Food Processing.
According to the report, the increasing need to improve business productivity and gain competitive advantages such as optimization of capacity, reduction of lead time and cost, and increased profit is a major factor propelling the market forward.
Further, the report also discusses that the replacement of existing legacy systems is one of the major challenges confronting this market.
Companies Mentioned:
- IBM
- Microsoft
- Oracle
- SAP AG.
For more information visit http://www.researchandmarkets.com/research/9ljkmd/enterprise_softwar