WASHINGTON--(BUSINESS WIRE)--The American Coalition for Clean Coal Electricity today announced the launch of a new ad featuring NASCAR driver Dale Earnhardt, Jr. The new campaign will air TV and radio ads nationally.
“In my company, the cars run on gas, but the business runs on electricity. That’s why I have been learning about how coal keeps electricity prices down, and that keeps the lights on and people working, which keeps companies like mine out in front,” says Dale Earnhardt, Jr. in the ad.
The American Coalition for Clean Coal Electricity announced its first-ever sponsorship of a NASCAR team, JR Motorsports, the management company and racing operation for Dale Earnhardt, Jr. this Spring. Under the sponsorship, JR Motorsports cars feature ACCCE logos, and members of the race team, including Dale Earnhardt, Jr. and Cole Whitt are working with ACCCE to inform and educate Americans about the importance of coal and clean coal technology.
“America’s families and business rely on affordable and reliable coal,” said Evan Tracey, senior vice president of communications for the American Coalition for Clean Coal Electricity. “These new ads will draw America’s attention to coal’s importance as a domestic energy source to power our economy – from manufacturing to motorsports and everything in between.”
To view the ad, please visit: https://www.youtube.com/watch?v=ifD7GJo_hrY.
About ACCCE
The American Coalition for Clean Coal Electricity (ACCCE) is a non-profit, non-partisan partnership of companies involved in producing electricity from coal. Because coal is America’s most abundant energy resource, ACCCE supports energy policies that balance coal’s vital role in meeting our country’s growing need for affordable and reliable electricity with the need to protect the environment. ACCCE also advocates for the development and deployment of advanced clean coal technologies that will produce electricity with near-zero emissions. For more information, visit www.cleancoalusa.org or www.americaspower.org.