DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/93jtn5/understanding_the) has announced the addition of the "Understanding the Canadian LOHAS Consumer" report to their offering.
Canada, a nation of 34 million people, is often seen as the US' quiet neighbor to the north, and one that falls between the US and Europe on the ideological sustainability spectrum. Too often, consumer research in Canada relies on applying some basic assumptions to US research, leaving the researcher with, at best, a fuzzy marketplace snapshot.
Fortunately, with this report, that is no longer the case for the LOHAS market. In 2009, NMI conducted the first thorough primary analysis of the LOHAS (Lifestyles Of Health And Sustainability) consumer marketplace in Canada.
NMI's research confirms that, in many ways, Canada does have a greener population than the US, but that this is not universally the case. Canadians are clearly concerned practitioners of many environmental and socially-conscious habits. But, they also have a fervent practical streak that precludes some deeper green behavior and identifies areas where barriers need to be broken down, such as price, green product proof points and benefits, and skepticism of corporate claims.
It is also clear that Canada should not be treated monolithically - significant differences are evident between geographic regions, making some much more opportunistic for LOHAS marketers to pursue.
This report is a comprehensive analysis of sustainability-related consumer opinion in Canada, behaviors, their application to the LOHAS product marketplace, and other key metrics for understanding how to market LOHAS products and services in Canada. As applicable, these results are compared to US, European, and Japanese data to give the reader a sense of how Canada fits in the international LOHAS market.
This research project also relies on NMI's international LOHAS segmentation model, which is described in the next section. This same model has been used in every country where NMI conducts LOHAS research in order to facilitate comparisons between countries.
Key Topics Covered:
Introduction
NMI's Canadian LOHAS Segmentation
Summary of Key Findings
- Canadian vs. American Differences
- Buying Behaviour and Impact on Shopper Programs
- Packaging Issues
- CSR Issues
Key US vs. Canadian Differences
Buying Behaviour
Packaging Issues
CSR Efforts
For more information visit http://www.researchandmarkets.com/research/93jtn5/understanding_the