DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/4mgtch/global_ceo_sustain) has announced the addition of the "Global CEO Sustainability Outlook Survey 2012" report to their offering.
Global CEO Sustainability Outlook Survey 2012 is a new report by Timetric that analyzes how companies across all industries perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes changes in sustainable procurement budgets and supplier selection criteria. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.
Scope:
The report features the opinions of global industry respondents related to the following:
- What sustainability means to the industry
- Factors that drive sustainability measures
- Barriers that confront effective implementation of sustainability
- Sustainable and energy efficiency measures and their impact on profitability
- Metrics used for the measurement of sustainability performance
- Changes expected in sustainability budgets and cost saving targets
- Methods of marketing green credentials and the use of media channels
Reasons to Buy:
- Drive revenues by understanding future sustainable product investment areas and growth regions
- Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment
- Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers
- Uncover the business outlook, key sustainability challenges and opportunities
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers
- Identify specific green marketing channels your competitors are using to win business
Key Highlights:
- Cost savings and operational efficiency, strengthening competitive position and client demand are major drivers influencing sustainability efforts of the senior industry respondents.
- Reduction of energy consumption, effective minimization of waste, effective minimization of water consumption and recyclable or reusable product components are critical sustainability criteria for supplier selection.
Companies Mentioned:
- Astra Zeneca
- Balfour Beatty
- Cisco
- Eads
- Fabri-Kal
- Ge Healthcare
- General Dynamics
- Gunfleet Sands
- Ikea
- Jcb India
- Johnson & Johnson
- Kohler
- Komatsu
- Lufthansa
- Nextera Energy
- Osram
- Philips Healthcare
- Robin Rigg
- Thanet
For more information visit http://www.researchandmarkets.com/research/4mgtch/global_ceo_sustain