CraveOnline and iN DEMAND Pay Homage to Comic-Con with Comic-ized Homepage Takeover

CraveOnline Gets First Ever Comic Book Makeover on July 12, Celebrating Comic-Con and Movies On Demand’s Archive of Comic Book Films

Comic-Con 2012

LOS ANGELES--()--Evolve Media Corp.’s CraveOnline (http://www.craveonline.com), one of the fastest growing next-generation male lifestyle sites, announced today the upcoming launch of Comic-ize CraveOnline, sponsored by the top Movies On Demand on Cable distributor, iN DEMAND. The takeover, which runs on the opening day of Comic-Con on July 12, features the entire CraveOnline page made over into a comic book, complete with the traditional comic book animation and sketching.

When users arrive at the Crave homepage for the latest Comic-Con news, they will find that every element—from the flash panel, to the “Follow us on Facebook” unit, to even the Crave Poll—has been completely “comic-ized.” The look and feel of this never-before-executed homepage metamorphosis, which aligns with the Comic-Con kick-off, will be centered around Movies On Demand on Cable’s arsenal of comic book and super hero movies that allow users to “beam the ultimate comic book experience home!” There will be no shortage of information on this year’s Comic-Con either, as Crave is providing a handful of articles, including a “Survival Guide to Comic-Con” and “Can’t Miss Panels of Comic-Con.”

“We’re thrilled that Movies On Demand distributor iN DEMAND has partnered with CraveOnline to debut this truly innovative and timely online experience,” said John Keefer, General Manager of CraveOnline and Vice President of Evolve Media Corp. “As seen with iN DEMAND’s Comic-ize CraveOnline sponsorship, we pride ourselves on offering marketers all new ideas, concepts, and programs that speak directly to their demographic.”

Be sure to check out Comic-ize CraveOnline, sponsored by iN DEMAND, on July 12 at: www.craveonline.com.

About CraveOnline Media, LLC

CraveOnline (www.craveonline.com) is one of the premiere lifestyle destinations for young men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As one of the fastest growing destinations on the web and the recipient of four 2011 Digiday Video Awards, CraveOnline attracts 19 million unique visitors per month (December 2011, Comscore). CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto CraveOnline is part of AtomicOnline (www.atomiconline.com), the publishing division of Evolve Media Corp.

ABOUT iN DEMAND and MOVIES ON DEMAND:

iN DEMAND LLC is the nation’s leading distributor of transactional content, especially movies, to cable systems nationwide. The Movies on Demand (MOD) platform is supported by a national consortium of top movie studios and top cable systems around the country working together to promote MOD on Cable as the simplest and best way to rent the newest and hottest Hollywood movies, available instantly just by pushing the button on a cable remote. MOD delivers many movies in the earliest post-theatrical windows (often same day as DVD or earlier and often weeks before Netflix and Redbox), on digital cable in SD, HD, and 3D when available, with full DVD functionality, no DVDs to return or late-fee worries. Some titles, come to cable before or the same day as their theatrical release. The latest cable movie info is at rentmoviesondemand.com. Info about iN DEMAND is at indemand.com.

Contacts

Evolve Media Corp.
Whitney Ashley
Director of Marketing Communications
310-449-1890 Ext. 8250
Whitney.Ashley@evolvemediacorp.com
or
Annie Carone
Public Relations Associate
310-449-1890 Ext. 8263
Annie.Carone@gorillanation.com

Release Summary

CraveOnline is getting ‘Comic-ized’-Sponsored by the top Movies On Demand on Cable distributor, iN DEMAND, CraveOnline's homepage will turn into a digital online comic book in celebration of Comic-Con

Contacts

Evolve Media Corp.
Whitney Ashley
Director of Marketing Communications
310-449-1890 Ext. 8250
Whitney.Ashley@evolvemediacorp.com
or
Annie Carone
Public Relations Associate
310-449-1890 Ext. 8263
Annie.Carone@gorillanation.com