DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/9dgt96/smartphone_market) has announced the addition of the "Smartphone Market in Brazil 2011-2015" report to their offering.
TechNavio's analysts forecast the Smartphone market in Brazil to grow at a CAGR of 89.8 percent over the period 2011-2015. One of the key factors contributing to this market growth is the declining prices of smartphones in the market. The Smartphone market in Brazil has also been witnessing a number of incentives being provided by the local government for the production of smartphones in the country. However, the influx of low-cost feature phones could pose a challenge to the growth of this market.
Key vendors dominating this market space include Apple Inc., Motorola Mobility Inc., Nokia Corp., Research in Motion Ltd. and Samsung Electronics Co. Ltd.
Commenting on the report, an analyst from TechNavio's Hardware team said; Customers are increasingly using smartphones for online shopping either through these applications or through the retail outlet websites directly. Being aware of this trend, retailers are developing applications specific to their chain of stores and are providing these applications free of cost. Thus, the number of smartphone-centric applications for online shopping is expected to increase during the forecast period.
According to the report, it is estimated that the massive mobile subscriber base in the country have opted for a prepaid plan. The affordable prepaid packages allow mobile subscribers to access the internet at a low cost. The reducing cost of smartphones, coupled with the availability of low-cost prepaid call packages, has increased the adoption of smartphones in the country.
For more information visit http://www.researchandmarkets.com/research/9dgt96/smartphone_market