LONDON--(BUSINESS WIRE)--IDG Connect has re-launched its established lead nurturing process as Ignite. This service, which has already received extensive success with key clients, delivers sales ready leads via highly targeted email, based on user buying behavior and assessment of content.
Ignite lead nurturing campaigns begin with IDG Connect’s unique content assessment tool: Market Fusion. All leads are uploaded into the database system, and from this, white papers that have been used to supply the leads undergo a content assessment. This process scientifically maps collateral, from General Education, to Final Decision stage. Once content has been mapped by buying stage, editorial staff create email copy related to user download history, and subscribers are served emails based on their preference, procurement stage and download behavior.
Ignite comes on the strength of numerous campaigns IDG Connect has undertaken since 2011, and represents a clear understanding of the relationship between content and download behavior within the lead nurture market. “We have conducted content research into the buying behavior for the last four years” says Matt Smith, MD of IDG Connect, “and its value has been consistently commercially proven. A recent IDG Connect campaign produced over 4,000 leads that were nurtured over an eight week time period generating three sales opportunities.”
Smith added “many vendors make it their mission to build databases and use their existing CRM solutions to nurture leads. However, time and resource constraints mean many of these names remain cold. We help our clients to systematically warm up their databases and actively identify where each contact sits within the buying cycle.”
Ignite launches today. Learn more here: www/idgconnect.com/ignite
About IDG Connect
IDG Connect is the demand generation division of International Data Group (IDG), the world's largest technology media company. Established in 2005, it utilizes access to 35 million business decision makers’ details to unite technology marketers with relevant targets from any country in the world. Committed to engaging a disparate global IT audience with truly localized messaging, IDG Connect also publishes market specific thought leadership papers on behalf of its clients, and produces research for B2B marketers worldwide. For more information visit: http://www.idgconnectmarketers.com/