NEW YORK--(BUSINESS WIRE)--Shazam®, the world’s leading media discovery company, will provide NBC Olympics, a division of the NBC Sports Group, a social TV interactive experience to viewers of the 2012 London Olympics from July 27 – August 12. While watching the Olympics across NBCUniversal properties -- NBC, NBC Sports Network, MSNBC, Bravo and CNBC -- U.S. viewers can use the Shazam App on their mobile device to unlock extras such as, unique content on athletes, up-to-the-minute information on results, and the medal count. Additionally, they can participate in viewer polls and share on social media via Twitter and Facebook.
“Our collaboration with NBC around the London Games marks an exciting milestone for Shazam for TV™,” said Shazam CEO, Andrew Fisher. “As the leader in second-screen interactive television, we’re proud to work with NBC to make their coverage of the London 2012 Summer Olympics an even more engaging and interactive social experience.
“We are pleased to be working once again with Shazam,” said, Rick Cordella, SVP & General Manager, Digital Media, NBC Sports Group. “We are confident their Shazam for TV™ service will help us ignite even more excitement among viewers watching the Games on the networks of NBCUniversal.”
Beginning with the Opening Ceremony on July 27 through the Closing Ceremony on August 12, viewers will be able to use the Shazam App anytime during the broadcast on NBCU’s channels to interact with the coverage, enabling them to:
- Download the NBC Olympics apps
- Keep up with the schedule of events
- Learn more about the athletes through competitor bios, news and photos
- Get up-to-the-minute results on all events
- Keep track of the medal count
- Participate in interactive viewer polls
- Check in and participate in the discussion on social media
And, because the tag result lives on in the Shazam Tag Results, fans can engage with the extras wherever they are. People who already have Shazam on their phones should ensure they have downloaded the latest version of the app for their smartphone or tablet to have an optimum experience while watching the Games.
For people who don't yet have the Shazam application on their smartphone, it is available for FREE on every major platform and can be found on iTunes App Store, Google play, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.
About Shazam
Shazam is the world’s leading media discovery company with more than 200 million people in 200 countries and adding another 2 million new users each week. With the industry’s unlimited fastest tagging in the Free and premium Encore Apps on iOS and Android devices, Shazam is the best way for people to discover, explore, buy, and share more music, TV shows and branded content they love.
Shazam makes it easy for people to share their discoveries with their friends on Facebook using the Shazam Friends feature, as well as on Twitter and Google+.
For further information about Shazam Entertainment visit www.shazam.com and @ShazamNews or follow us on Facebook. For daily music updates follow the Shazam Blog and @Shazam.
Shazam Media enquiries: PR@shazamteam.com
The Shazam, Shazam Encore, LyricPlay, Shazam for TV and Shazam Player names and icons are trademarks of Shazam Entertainment Limited.
About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.
Having produced every Summer Olympics since Seoul in 1988 and every Winter Olympics since Salt Lake City in 2002, the networks of NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal acquired the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020 Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media company in both categories.
NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well as a prestigious Peabody Award for its presentation of the Beijing Opening Ceremony in 2008, which USA Today said was “the best overall Olympic experience ever provided by a U.S. network.”
In addition to its unsurpassed heritage and award-winning production, NBCUniversal is known for aggregating large Olympic audiences, as nine of the top 11 most-watched U.S. television events of all time are Olympic Games presented across the networks of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215 million viewers.
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