NEW YORK--(BUSINESS WIRE)--2K Sports today announced the public launch of its free-to-play NBA® 2K Online game on the Tencent Games portal in China. Selected players who have an activation account can now log on to the website (http://nba2k.qq.com) to test the title and discover the innovative gameplay experience of NBA 2K Online. The "no data wipe" open beta for NBA 2K Online will save players’ in-game data and records to ensure that their progressions are maintained and up to date when the game goes live.
“We’re pleased that our partnership with Tencent continues to make progress and consumers are beginning to experience our world renowned NBA brand and signature gameplay,” said David Ismailer, Chief Operating Officer at 2K. “Online gaming in Asia represents one of our organization’s key, long-term strategic initiatives. We are encouraged by this opportunity to complement our core business through leveraging our proven franchise and development expertise with one of the region’s most successful online services.”
NBA 2K Online is being co-developed by Tencent and 2K Sports in Shanghai. The online game service builds on 2K Sports’ award-winning basketball simulation franchise in an exciting MMO format, matching an engaging NBA 2K simulation gameplay with entirely new RPG activities, such as character personalization, quests and achievements.
Other features include:
- Various game modes - presented on the industry-leading NBA 2K basketball game engine;
- Fully-user customizable content – in-game players, user-created tournaments, and multiplayer teams;
- Highly accessible design - with keyboard/mouse control and intuitive user interface;
- Strong community - integrates social networking functions and leaderboards.
For more information on 2K Sports, visit www.2KSports.com.
For more information on NBA 2K Online, visit http://nba2k.qq.com.
2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (TTWO).
About Tencent
Tencent aims to enrich the interactive online experience of Internet users by providing a comprehensive range of Internet and wireless value-added services. Through its various online platforms, including Instant Messaging QQ, web portal QQ.com, the QQ Game Open Platform under Tencent Games, multi-media social networking service Qzone and wireless portal, Tencent services the largest online community in China and fulfills the user's needs for communication, information, entertainment and e-Commerce on the Internet.
Tencent has three main streams of revenues: Internet value-added services, mobile and telecommunications value-added services and online advertising.
Shares of Tencent Holdings Limited are traded on the Main Board of the Stock Exchange of Hong Kong Limited, under stock code 00700. The Company became one of the 43 constituents of the Hang Seng Index (HSI) on June 10, 2008. For more information, please visit www.tencent.com/ir.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K, which publishes its titles under the 2K Games, 2K Sports and 2K Play brands. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.
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