BURBANK, Calif.--(BUSINESS WIRE)--Elements™, previously recognized as Element Technica in the professional camera accessory market, unveils a new line of accessories designed specifically for lightweight digital cinema cameras. The Micron Standard Line™, which is an all new camera support solution, is engineered from the ground up expressly for smaller bodied cameras that are rapidly increasing in popularity with content creators.
The new line, designed and manufactured by Elements at 3ality Technica’s Burbank, California facility, delivers a state-of-the-art solution to professional filmmakers. The first kit from the Micron Standard Line is specifically designed for the Sony NEX-FS700 and includes the Micron BridgePlate, the Micron Dovetail, and the Micron Sony FS700 Riser. Elements will continue to release other accessories that result in a complete Sony NEX-FS700 solution, providing complete protection and ultimately improving the camera’s adaptability when quick changes are paramount to maintaining a production schedule.
Elements is also preparing to release similar camera solutions for the Sony F3, Sony NEX-FS100, RED Epic, RED Scarlet, Canon 1D/5D/7D, all DSLR lines and small format S35 cameras. All Micron Standard accessories are designed to handle compact cinema tools that today’s filmmakers are increasingly becoming more dependent upon without compromising the benefits of their lightweight maneuverability.
“In the same way that these small cameras represent a game change for content creators, allowing them to shoot professional cinema quality content with cameras priced under $20,000, the Micron Standard Line marks a turning point in dedicating the Elements design and manufacturing expertise to provide the same physical performance of their larger counter-parts. 3ality Technica’s Elements is dedicated to ensuring the benefits of smaller cameras is considered in everything we do, said Stephen Pizzo, SVP of 3ality Technica.
The Micron Standard Line is made of durable, high quality materials; such as aircraft grade aluminum tubing to maintain its lightweight, and the design lends itself to maintaining core strength while reducing overall weight.
Added Hector Ortega, SVP of 3ality Technica, “The Micron Line will spearhead our foray in to the DSLR market. We’ve taken everything that is great about the Arri Bridgeplate system, miniaturized it for smaller cameras, including its lightweight benefits and integrated a shoulder pad system. Users will protect their camera by utilizing the entire Micron Standard Line camera accessory solution. They will be able to quickly and easily take it from tripod to shoulder and back again without having to remove any accessories, including the lens.”
For additional information about the Micron Standard Line, or to place orders, visit https://elementtechnica.mybigcommerce.com/
Images of the new Micron Standard Line can be accessed by clicking to: http://www.3alitytechnica.com/minishowcase/
About Elements
Elements™, a Division of 3ality Technica, is dedicated to designing and manufacturing state-of-the-art professional camera accessories for filmmakers who work in all types of production environments. From remote locations to the studio set, Elements accessories are versatile, rugged, and immediately feel familiar to their users. Recognized for designing the RED One, Epic, and Scarlet camera accessories used worldwide on feature and broadcast productions, Elements also designs camera accessories for Sony and Canon. Formerly branded under Element Technica, Elements accessories are still designed by the same engineers in consultation with some of the most respected working DPs and ACs in the entertainment industry. Elements is the leading brand under the 3ality Technica™ banner where advanced 3D systems, technology, and professional camera accessories have resulted in the company being responsible for the native 3D in films such as Prometheus, The Amazing Spider-Man, The Hobbit: An Unexpected Journey, and The Great Gatsby. Visit and shop Elements on the worldwide web at https://elementtechnica.mybigcommerce.com/
About 3ality Technica
Known as the company who brought the world “U2 3D” in 2007, 3ality Technica is considered the birthplace of the current 3D revolution. Headquartered in Burbank, California, 3ality Technica is the leading innovator, manufacturer, and provider of stereoscopic 3D (S3D) production systems and technology. The company’s product line is comprised of both hardware and software combined to produce the most accurate and advanced image processing systems in the world. These advanced systems are widely used by leading Hollywood filmmakers, the music industry, and by major broadcasters.
2012 will see more 3ality Technica theatrical releases than any other year including the recently released “Prometheus,” “Underworld 4 Awakenings” and “The Darkest Hour.” Upcoming Hollywood titles that have utilized 3ality Technica’s advanced S3D image systems include “The Hobbit: An Unexpected Journey,” “The Great Gatsby,” “The Amazing Spider-Man,” “Katy Perry, Part of Me,” “Jack the Giant Killer,” and “Oz: The Great and Powerful.” Recognized as the industry leader in providing 3D production development and support on a wide array of projects, 3ality Technica is also noted for its amazingly true-to-life 3D image capture for artists such as the Black-eyed Peas, Britney Spears, Katy Perry, and Kenny Chesney.
BSkyB, the world’s leading 3D broadcaster, and the HBS feeds from the FIFA World Cup have based their live event productions on the backbone of 3ality Technica’s technology. Committed to providing true and accurate 3D to the world, 3ality Technica’s international list of broadcast partners includes TV Globo (Brazil), Telegenic (UK), CCTV (China), BTV (Beijing), Topvision (Germany), Sky Sports (UK), and Fuji TV (Japan). To learn more about 3ality Technica, visit http://3alitytechnica.com.