PHOENIX--(BUSINESS WIRE)--Get your pet entourage ready. PetSmart (NASDAQ: PETM) and multi-platinum rock star Bret Michaels are prepping pets for the limelight with the new Bret Michaels Pets Rock™ collection. Available exclusively at PetSmart stores in the United States, Canada and Puerto Rico and online at www.PetSmart.com, the collection includes toys, beds, apparel, collars, leashes, and bowls – everything your pet needs to go from the backyard to backstage and beyond.
“I know there are other pet parents like me who want to show off their pets in rock-star style,” said Michaels. “I’ve been a pet lover since I was a child so I created this line for everyone who wants something unique to rock their pets’ world.”
Michaels’ most recent reality show, Bret Michaels: Life as I Know It, gave fans a glimpse into his family life, which includes two German Shepherds (among other pets). He designed the new collection with his very own pets in mind and in his signature rock-star style, complete with tattoos, skulls, thorns and faux-leather trim decorations. The collection includes his trademark doo-rag made for dogs with guitar and flame prints. Pets will have “Nothin’ but a Good Time” with these unique products, including the:
Bret Michaels Pets Rock™ Tour Bus with Hide and Seek Toys: This plush tour bus is rock-worthy with a bold flame design and holds hide-and-seek plush figures so pets can have fun looking for Bret’s entourage.
Bret Michaels Pets Rock™ Cuddler Bed: It’s soft for snuggling yet edgy with its faux grommet trim and a skull patch “tattoo”.
Bret Michaels Pets Rock™ Thorn-Embossed Leather Collar and Leash: This tough-looking collar and leash (sold separately) have embossed thorn and vine detailing with red stitching.
Bret Michaels Pets Rock™ Skull Sundress and Bret Michaels Pets Rock™ Outlaw Tee: Designed for your canine’s inner rock star, your pet will have style and swagger to spare in either a skull-patterned sundress – a fun, party-style outfit decked out with a belt accessory and silver studs – or a tee that shows a dog’s wild side with a “Rebel American Outlaw” slogan printed over a faded American-flag backdrop.
”Partnering with Bret Michaels allows us to offer pet parents unique products that are reflective of their pets’ personalities,” said Laurie Taylor, vice president of hardgoods merchandising for PetSmart. “The rocker vibe of the Bret Michaels Pets Rock collection extends PetSmart’s assortment of exclusive products, adding yet another one-of-a-kind option for pet parents.”
For more information on the Bret Michaels Pets Rock collection, visit www.petsmart.com/bretmichaelsrocks.
About PetSmart
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 50,000 associates and operates more than 1,241 pet stores in the United States, Canada and Puerto Rico, over 194 in-store PetSmart® PetsHotel® dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp SM day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $165 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of nearly 5 million pets.
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ABOUT BRET MICHAELS
Rocker and pop culture icon Bret Michaels has been making hits—whether solo, or with his legendary rock group, Poison—for over 25 years. Poison’s record sales, in combination with those from Bret’s solo albums, exceed 31 million records and DVDs worldwide, with chart-topping hits such as “Every Rose Has Its Thorn” and “Something to Believe In,” among many others. Bret will be releasing a brand-new solo album, called “Get Your Rock On,” in July 2012. The album will feature an all-star cast of musicians including Bret’s friends - Joe Perry (Aerosmith), Michael Antony (Van Halen), Phil Collen (Def Leppard), Rickey Medlocke (Lynryd Skynyrd), Gary Rossington (Lynryd Skynyrd), Sal Costa (My Darkest Days), Jimmy Buffett and Loretta Lynn.
Beyond his legendary work with Poison, as well as his acclaimed solo career, Michaels has gone on to enjoy a stunningly successful run in the realm of reality TV, including a first-place finish on 2010’s “The Celebrity Apprentice,” and VH1 hits such as “Rock of Love” and “Life as I Know It.” An edgy rocker with a knack for originality, Michaels is also a skilled businessman and diehard philanthropist. A true pop culture icon, Michaels has earned an array of titles ranging from People Magazine’s Top 50 most intriguing people three years running, to winner of “The Celebrity Apprentice,” to Maxim Magazine’s Top 100 hottest people.
Michaels recently partnered with Dean Guitars to design his first-ever signature Bret Michaels series, which sold out on HSN within minutes of their debut. Michaels also partnered with retail giant PetSmart for a line of pet products - The Bret Michaels Pets Rock Collection - due out on June 18, 2012 with PetSmart, and his Diet Snapple Trop-a-Rocka Tea remains one of the best-selling drinks in Snapple’s line-up. Philanthropy remains an important facet of Michaels’ career as well: a lifelong diabetic, Michaels partnered with the American Diabetes Association in 2010, acting as a spokesperson and sponsor. He gives generously to the cause, donating both his time, money, and support to a number of diabetes charities. Bret continues to evolve as an artist and as an entrepreneur, taking on new projects in music, business, and beyond. His “Get Your Rock On” 2012 tour will continue throughout the spring.
For more information on Bret Michaels visit www.bretmichaels.com
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