WILTON, Conn.--(BUSINESS WIRE)--LesserEvil Brand Snack Company, producers of a healthy alternative to snacking since 2004, are excited to learn that the likes of Disney, Michelle Obama and even the New York City Mayor are following suit and making healthy eating a priority. Due to the growing concern over the controversial link between junk-food marketing and childhood obesity, Disney has just launched the "Mickey Check" label for food it deems to be nutritious in order to promote the purchase of healthier foods among families.
This follows the proposal from New York Mayor Michael Bloomberg's last week to ban sales of sugary drinks larger than 16 ounces, Disney Chief Executive Bob Iger and first lady Michelle Obama announced on Tuesday in Washington that Walt Disney Co “will end some junk-food advertising on Disney television, radio and online programs intended for children under the age of 12,” according to Reuters (http://reut.rs/L0LYWB).
After eight years and millions of delicious snack servings across the United States, LesserEvil has set the standard for nutrition, quality and flavor. With nearly one-third of U.S. children overweight or obese, the brand has been dedicated to creating delicious snacks with better-for-you ingredients as a healthy alternative to traditional junk food with a variety of gourmet, reduced-fat snack foods for the whole family. In keeping with the company’s initiative to produce healthier snacks that taste great, consumers can trust that they have chosen a quality product with whole grain, no cholesterol and less fat than other popular snacks on the market.
“It’s great to learn that other companies and influential people are taking such strides to fight the childhood obesity epidemic. At LesserEvil Snacks we believe that life is about balance, and we don’t believe in being perfect,” commented Charles Coristine, President and CEO of LesserEvil, “As a brand we vow to continue our mission to fight bad snacking with a little goodness.”
Since 2004, LesserEvil has been creating healthy and delicious snacks including all-natural Kettlecorn in Classic Kettle and Black & White, produced without all the “junk”, free of trans fats, preservatives, artificial flavors and colors, high fructose corn syrup and gluten ingredients. Soon after came the Krinkle Sticks*, a puffed potato and vegetable snack that comes in four flavors: Veggie, White Cheddar, Sour Cream & Onion and Original Sea Salt.
LesserEvil Kettlecorn bags are available in 1.75oz and 6.5oz servings while Krinkle sticks are available in 1.2oz and 5oz servings. LesserEvil snacks can be purchased online or in-store at Shoprite, BJ’s Wholesale Club and Bed Bath & Beyond locations nationwide. For more information, visit http://www.lesserevil.com.
About LesserEvil
LesserEvil was started in 2004 with the mission to create snacks that were all-natural and healthier than many other snack foods on the market. The company’s first product, now the award winning Classic Kettelcorn, was produced without all the “junk”, free of trans fats, preservatives, artificial flavors and colors, high fructose syrup and gluten ingredients. The snack is the perfect mixture of sweet and salty and still gives people a sinfully delicious treat without the guilt. Soon after came the Krinkle Sticks, krinkle-cut shaped potato snacks, and in 2009 the Veggie Sticks, now one of their most popular snacks that contain four real vegetables, were introduced to the market. LesserEvil snacks can be purchased online or in-store.